Director of Sales and Marketing - Assisted Living & Memory Care

Director of Sales and Marketing – Assisted Living & Memory Care
Location: Woodbridge, VA

Base pay range: $75,000.00/yr - $80,000.00/yr

Are you a driven sales professional with a passion for helping seniors and families find the right care solutions? Join our leadership team as Director of Sales and Marketing and play a key role in shaping the future of a well-established assisted living and memory care community.

Since 1987, we’ve been dedicated to enhancing quality of life for residents through personalized attention, compassion, and dignity. We’re looking for a results-oriented, energetic, and compassionate leader to drive occupancy, build meaningful community partnerships, and represent our mission with professionalism and heart.

What You’ll Do:

Lead all aspects of sales and marketing to achieve or exceed occupancy goals.

Build strong referral relationships with healthcare providers, hospitals, senior service organizations, and the broader community.

Conduct tours, presentations, and outreach to prospective residents and families.

Develop and execute marketing plans, advertising strategies, and community events.

Analyze reports and market trends to forecast and maximize results.

Serve as a visible ambassador of our community in civic and professional networks.

What We’re Looking For:

Bachelor’s degree in a related field (or equivalent experience).

3+ years of successful sales experience (senior living industry strongly preferred).

1+ year of experience in assisted living or senior services.

Proven ability to generate leads, close sales, and build lasting relationships.

Excellent communication, organizational, and leadership skills.

Professional presence, compassion for seniors, and strong problem-solving ability.

Proficiency with Microsoft Office and social media platforms.

Must be available to work in person at the Community

What We Offer:

Comprehensive benefits package including 401(k), health, dental, vision, and life insurance

Generous paid time off

A collaborative, mission-driven team environment

If you’re ready to combine your sales expertise with a meaningful career in senior living, we’d love to hear from you. Please submit your resume and cover letter with salary requirements.

We are an Equal Opportunity Employer and a drug-free workplace.

Job details

Seniority level: Director

Employment type: Full-time

Job function: Marketing, Sales, and Public Relations

Industries: Hospitals and Health Care

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