Digital Marketing Manager

Who We Are
Through our service brands Hyundai Motor Finance, Genesis Finance, and Kia Finance, Hyundai Capital America offers a wide range of financial products tailored to meet the needs of Hyundai, Genesis, and Kia customers and dealerships.  We provide vehicle financing, leasing, subscription, and insurance solutions to over 3 million consumers and businesses. Embodying our commitment to grow, innovate, and diversify, we strive to reimagine the customer and dealer experience and launch innovative new products that broaden our market reach. We believe that success comes from within and are proud to support our team members through skill development and career advancement. Hyundai Capital America is an Equal Opportunity Employer committed to creating a diverse and inclusive culture for our workforce. We are a values-driven company dedicated to supporting both internal and external communities through volunteering, philanthropy, and the empowerment of our Employee Resource Groups. Together, we strive to be the leader in financing freedom of movement.
We Take Care of Our People
Along with competitive pay, as an employee of HCA, you are eligible for:
·       Medical, dental, and vision plans with no-cost and low-cost options
·       Annual employer HSA contribution
·       401(k) matching and immediate vesting
·       Vehicle purchase and lease discounts, plus monthly vehicle allowances by job level:
o   Manager / Sr. Manager: $600
·       100% employer-paid life and disability insurance
·       No-cost health and wellbeing programs, including a gym benefit
·       Six weeks of paid parental leave
·       Paid Volunteer Time Off, plus a company donation to a charity of your choice
What You Will Do
Join a high-impact marketing team where you'll create personalized, data-driven customer experiences that drive engagement, loyalty, and growth across the customer lifecycle.
·       Lead lifecycle marketing campaigns supporting acquisition, retention, renewal, and cross-sell objectives using Salesforce Marketing Cloud.
·       Create and optimize personalized, cross-channel customer journeys across Salesforce Marketing Cloud and Adobe Experience Cloud.
·       Partner with CRM, Analytics, UX, Digital, and IT teams to develop audience strategies, improve customer experiences, and drive measurable business results.
·       Analyze customer behavior, campaign performance, and journey metrics to identify optimization opportunities and support A/B testing initiatives.
·       Collaborate with Creative, Brand, and Agency partners to develop and optimize digital assets for email, web, and landing page experiences.
·       Ensure marketing programs align with OEM brand standards, compliance requirements, and enterprise data strategies.
· Help drive continuous improvement through audience refinement, personalization, experimentation, and scalable digital marketing best practices.