VP of Marketing

Position Summary
The Vice President of Marketing is an experienced and dynamic Vice President of Marketing to lead our brand strategy and digital marketing efforts. This is a senior leadership role reporting directly to the CMO, with significant influence over how Sun & Ski Sports shows up in the market — online and in stores. You’ll own the full marketing function, build and mentor a high‑performing team, and serve as the brand’s chief storyteller and digital growth driver.

Essential Duties and Responsibilities
The essential functions include, but are not limited to the following:

Brand & Awareness

Develop integrated marketing campaigns that drive brand awareness, customer acquisition, and seasonal relevance

Lead creative strategy for campaigns, in‑store experiences, and content across print, digital, video, and social

Champion a customer‑first approach that connects authentically with outdoor and sports enthusiasts

Digital & eCommerce

Own the digital marketing roadmap, including SEO/SEM, paid social, email and SMS, affiliate and YouTube

Partner with eCommerce and technology teams to optimize the online shopping experience and drive revenue growth

Leverage data and analytics to monitor performance, identify trends, and make informed decisions that improve conversion and retention

Drive omnichannel strategies that create a seamless experience between digital and in‑store channels

Retail Promotions & Merchandising Marketing

Own and drive the annual retail promotional calendar, ensuring campaigns are planned, aligned, and executed flawlessly across all channels and store locations

Partner with Merchandising and Buying teams to develop compelling seasonal and event‑based promotions that move inventory and drive traffic

Coordinate timing and messaging of promotions across email, digital, social, in‑store signage, and circulars for a consistent customer experience

Analyze promotional performance to refine future offers, discount strategies, and campaign timing

Private Label Marketing

Develop and lead the marketing strategy for Sun & Ski Sports' private label brands, positioning them as trusted, high‑value alternatives within their respective categories

Partner with Buying and Product teams to shape go‑to‑market plans for new private label launches, including naming, packaging, messaging, and channel strategy

Build brand equity for private label lines through targeted digital campaigns, in‑store placement, and content that highlights quality and value

Track private label sales performance and customer perception, using insights to refine positioning and marketing investment

Leadership & Operations

Build, lead, and inspire a collaborative marketing team across brand, digital, and content functions

Manage the marketing budget, allocating resources effectively to maximize ROI

Collaborate cross‑functionally with Merchandising, Buying, Store Operations, and Technology teams

Establish KPIs and reporting cadences to track marketing performance against business goals

Minimum Qualifications

8–10 years of progressive marketing experience, with at least 3 years in a senior leadership role

Proven track record driving brand growth and digital/eCommerce performance, preferably in retail, specialty retail, or consumer goods

Deep expertise in digital marketing channels including paid search, paid social, email, SEO, and affiliate

Strong brand instincts — you know how to build emotional resonance with a consumer audience

Experience managing agencies, external partners, and cross‑functional internal teams

Analytical mindset with fluency in marketing analytics tools (Google Analytics, Salesforce Marketing Cloud, or similar)

Excellent communicator and presenter, comfortable engaging with executives and board‑level stakeholders

Passion for the outdoors, sports, or active lifestyle is a strong plus

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