Product Operations Manager, International Brand Ads - Tentpole Marketing

Team Introduction
The Global Creative Planning (GCP) team is part of the TikTok Global Monetization Product & Technology organization. We are dedicated to elevating creative and content strategies globally and driving advertiser success through innovation. Our mission is to make our products a growth engine for TikTok's ad business by bridging global frameworks with localized execution and actionable insights, including product GTM strategy development, localized operation enablement, regional business insights & planning. We focus on scaling our cutting edge solutions (Tentpole solution, TikTok One, Symphony etc), enabling data-driven decisions, and shaping the global narrative for TikTok's creative monetization strategy.

Responsibilities

Own global product operations for tentpole marketing strategy, including revenue goal setting, opportunity sizing, product inventory assessment, GTM planning, and cross-functional execution.

Partner closely with sales teams to identify tentpole marketing opportunities from key accounts. Analyze common client needs across verticals, translate insights into scalable tentpole marketing solutions and use cases, and drive the implementation of related solutions.

Develop and operationalize AI-powered packaging tools to improve the efficiency and quality of package solution generation, enabling faster and more scalable sales support.

Optimize online systems and policy to ensure a smooth and efficient revenue tracking process.

Qualifications

2+ years of experience in brand advertising, product operations, product management, business operations, or related areas.

This is a hybrid role combining operations and product solution design. The role requires the ability to identify business needs, design system solutions, work closely with engineering teams, drive development and launch, and manage the full GTM process from planning to execution.

Strong communication and data analysis skills. Able to quickly understand complex business contexts, identify key issues, manage risks, and drive cross‑functional alignment.

Comfortable working in a global environment and collaborating with cross‑functional teams across different regions and cultures.

Preferred Qualification

Product management experience is preferred.

About TikTok
TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. We are passionate about celebrating diverse voices and creating an environment that reflects the communities we reach.

TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request .

Job Information
Compensation: The base salary range for this position in the selected city is $108,000 – $220,400 annually. Compensation may vary outside of this range depending on a candidate’s qualifications, skills, competencies, and experience, and location. Base pay is one part of the Total Package that compensates and recognizes employees for their work; this role may be eligible for additional discretionary bonuses/incentives and restricted stock units.

Benefits: Employees have day‑one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short‑term and long‑term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure). The company reserves the right to modify or change these benefits programs at any time, with or without notice.

Legal Notice for Los Angeles County Candidates: Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse, and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems;
3. Exercising sound judgment.

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