Senior Marketing & Partnerships Manager

Resonant Energy’s mission is to build wealth in environmental justice communities through the development of solar and storage projects for nonprofits, affordable housing, and homeowners. We use innovative financing and operational excellence to bring the benefits of clean energy within reach for everyone. We are B‑Corp certified and 100% employee‑owned, and we take our commitments to our staff and partners very seriously. After almost 10 years of hard work, we are proud to be the #1 solar provider for nonprofits in the Northeast. Join us!

Location
Hybrid: 3:2 schedule, 3 days in‑office, 2 days remote (after initial 3‑month in‑office only training period)

Schedule
Monday‑Friday, 9‑5 PM, w/1‑hour for lunch; occasional evenings and weekends

Job Summary
Ready to shape how a mission‑driven solar company reaches new markets and builds lasting community partnerships? As Senior Marketing & Partnerships Manager at Resonant Energy, you’ll own the strategy, systems, and team that drive brand recognition and qualified leads across Massachusetts and beyond.

What You’ll Do
You’ll develop and execute marketing strategy across earned media, digital channels, community outreach, and referral programs, while building the infrastructure that makes that activity trackable and repeatable. You’ll lead market‑entry research for new geographies, define KPIs, and build the playbooks that help your team convert outreach into pipeline. Alongside marketing, you’ll develop and manage partnerships with mission‑aligned organizations, negotiate partnership agreements, and represent Resonant at events and conferences. You’ll directly manage a team of three, setting expectations, coaching for growth, and creating coordination systems that connect the Partnerships and MarCom team to the broader business development effort.

What Makes This Role Exciting
This is a builder role at a company with real momentum and a great team. Resonant is expanding into new markets and needs the infrastructure—campaigns, partnerships, playbooks, metrics—to get there. You’ll have meaningful ownership over how the company grows its brand and generates leads, with a direct line between the systems you build and the communities that benefit from expanded solar access. If you want to do strategic marketing work that is also genuinely mission‑driven, this is it.

You’ll Thrive If You

Can hold both the strategic picture and the operational details, comfortable setting direction one moment and building a tracking system the next

Are energized by new market problems, where the playbook doesn’t exist yet and you have to create it

Build trust easily with mission‑driven organizations and can translate Resonant’s value proposition into language that resonates with nonprofits, community institutions, and developers

Take ownership of team performance, not just your own, and find genuine satisfaction in developing the people you manage

Care about brand consistency and bring strong instincts for voice, message, and what makes content land

Your Responsibilities

Develop and implement marketing strategy to drive lead generation across earned media, digital channels, community outreach, referrals, and returning clients

Build infrastructure for regular, targeted outreach and marketing—including cadence frameworks, content standards, and performance tracking—that enables the team to reach new clients and build brand in new and existing markets

Lead market‑entry research and competitive analysis for new markets

Define marketing KPIs and build systems to track, analyze, and act on those metrics in support of team‑level goals

Develop playbooks for follow‑up and engagement across marketing touchpoints, including webinars, events, press releases, and ribbon cuttings

Brand Development & Communications (10%)

Create and manage written content distributed across the company’s platforms, ensuring consistency of voice, message, and brand positioning

Evolve Resonant’s messaging for new market expansion and maintain alignment across outreach channels

Partnership Development (25%)

Identify, develop, and manage partnerships with mission‑aligned organizations in new and existing target markets to establish referral channels, co‑marketing programs, and brand recognition

Build and negotiate partnership agreements that drive qualified lead generation

Represent Resonant at targeted events, conferences, and lead‑generation opportunities

Support the partnerships team in managing and growing the impact of existing programs and partnerships

People Management (20%)

Manage the Partnerships and MarCom team, including KPI‑setting, developmental feedback, and performance management

Build team capacity to hit marketing and partnership goals through coaching, structured training, and clear expectations

Create coordination infrastructure that enables smooth collaboration across partnerships and business development teams

Your Qualifications

Community: We support communities in leading their own clean energy transition and advocate for equitable solar policy.

Equity: We build wealth in under‑invested communities affected by the climate crisis and commit to anti‑racist practices.

Excellence: We do the right things, in the right way and prioritize social and environmental impact alongside economic goals in everything we do.

Innovation: We implement creative solutions to expand solar access because the industry isn’t moving fast enough.

Integrity: We’re trusted partners who communicate transparently and view profit as a means to expand our impact.

Culture: We balance mission urgency with work‑life balance, support, fun and investing in our team’s growth.

Bachelor’s degree or equivalent professional experience

8+ years of experience in marketing and either communications or channel partnership development

3+ years of direct supervisory experience

B2B marketing experience

Digital marketing experience

Experience in solar or clean energy

Experience in the nonprofit or affordable housing sector

Ability to Demonstrate our Standards of Excellence

Ownership: You can trust us to deliver—we take initiative, keep others informed, and demonstrate personal responsibility for outcomes and quality of work.

Collaboration: You can connect and work well with us—…

Adaptability/Resilience: You can count on us when things don’t go as planned—…

Operational Excellence: You can rely on our work to be holistic and thorough—…

Growth: You can learn and grow with us—…

Core Role Competencies

Communications Development: Able to produce and oversee the creation of clear, compelling written content and outreach materials across multiple channels, adapting voice and message to target markets, funder audiences, and community partners

Demand Generation and Lead Management: Able to design and execute marketing campaigns and partnership programs that generate qualified leads, track performance against relevant KPIs, and continuously refine strategy based on what converts

Relationship Building: Able to develop trust‑based relationships with mission‑aligned organizations, community partners, and internal stakeholders, acting as a network connector who creates referral channels and sustains them over time

People Leadership: Able to manage, coach, and hold accountable a team of partnerships staff through clear expectations, structured feedback, and people development that builds individual and team capability

Strategic Leadership and Execution: Able to develop and operationalize marketing strategy across new and existing markets, balancing long‑term brand positioning with near‑term lead generation goals

Brand Development: Able to build and protect brand credibility in target communities, developing consistent messaging and positioning that supports recognition, trust, and lead generation across channels

Planning and Results Orientation: Able to build systems, playbooks, and tracking infrastructure that make marketing and partnership activity measurable, repeatable, and tied to team performance targets

Computing, Software and Language Skills

Graphic design tools (Canva, Adobe Suite, or equivalent)

Native or fluent English; second language spoken in Boston metro area a plus

Working Environment & Conditions

This role primarily works in a standard, temperature controlled office environment on the second floor of a building with an elevator

Constant sitting or standing; standing desks are provided

No exposure to hazards

No exposure to adverse conditions

Travel

Occasional travel to events, client meetings, and site visits in MA, CT, RI; the company reimburses mileage at federally set rates

Compensation & Benefits Package
Compensation

Total On Target Compensation: $90,000 - $125,000

Base Salary: $90,000 - $110,000

Performance Bonus: Up to $15,000 annually

Healthcare: 100% premium coverage for you and your children, 33% coverage for your spouse

Dental: 100% premium coverage for you

Vision: Affordable premium w/exam, glasses, and contacts allowances

Mental Health Support: $100 monthly reimbursement for mental health services

Health and Dependent Care FSA: Save money on pre‑tax deductions for necessary expenses

Retirement: 401k with automatic 3% employer contribution to help build your financial future

Generous Time Off

Vacation: 18 days annually

Sick Leave: 8 days annually

Holidays: 13 annually

Parental Leave: Up to 12 weeks fully paid time to bond

Community Impact: 8 hours for volunteering, GOTV, and protest

Voting Leave: 3 hours off to do your civic duty

Other time as necessary, e.g. Jury duty, bereavement, etc.

Growth & Development

Professional Development Budget: $500 annually for each team member's growth

Culture Building: Quarterly company‑wide events for fun and giving back

Commuter Support Options:

Monthly T‑pass

Bike allowance for eco‑friendly commuting

Schedule Flexibility: Option for 8am‑4pm schedule to fit your life

Remote Work: 6 weeks of fully remote work flexibility annually

Friday Hard Stop: End work at 4pm to socialize with your colleagues

Employee Ownership Opportunity
Become a true partner in our mission – eligible to apply after 3 years:

Eligible for Options Agreement or Profit Sharing – real financial participation

Unlimited PTO – trust‑based time off

Democratic Voice – voting to elect delegates to join founders in making key company decisions

Shape Our Future – direct input on strategic direction

Join a company that invests in your success, respects your whole life, and offers you the chance to become an owner in meaningful work.

EEO Statement
Resonant Energy is committed to the principles of equal employment; we uphold all federal, state, and local laws providing equal employment opportunities, as well as raise the bar to ensure equal employment opportunity for individuals that the law does not protect. All applicants will be considered without regard to race, color, ancestry, national origin, religion, sex, gender identity, gender expression, sexual orientation, pregnancy or pregnancy condition, reproductive health decision‑making, age, disability, medical condition, genetic information, marital status, military or veteran status.

Applicants must be authorized to work for any employer in the U.S. At this time, we are unable to sponsor, take over sponsorship or consider future sponsorship needs for an employment Visa.

If you need assistance in submitting your application to accommodate a disability, please contact Leah Blaxter, Sr. People Operations Manager at (508) 433-0117.

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