Senior Product Marketing Manager (Verticals)

Requirements

6+ years of relevant experience in product marketing, solution/industry marketing, or go-to-market strategy

B2B marketing experience, especially in creating messaging or driving sales enablement

Proven track record owning end-to-end GTM and successful product launches, from positioning through field readiness and post-launch optimization

Ability to synthesize and distill complex information into clear, concise messaging for different audiences

Strong cross-functional leader; on-the-job experience managing and communicating complex projects with many stakeholders

Excellent written and verbal communication; comfortable presenting to internal and external audiences (large and small), and adept at creating everything from pithy emails to detailed launch plans to researched white papers

Data-driven approach; able to connect PMM activity to pipeline, adoption, win-rate, and revenue outcomes

Detail-oriented yet big-picture; analytical yet creative; a self-starter who is not afraid to execute and get in the weeds

High bar for AI-native ways of working; actively uses AI tools to drive productivity and quality across PMM workflows

Creative thinker who can generate and execute innovative, breakout marketing ideas

(Desirable) Industry or vertical marketing experience, with deep knowledge of one or more commercial fleet / transportation segments

(Desirable) Background in fleet management, transportation, telematics, IoT, mobility, computer vision, or AI-powered enterprise SaaS

(Desirable) Experience in a high-growth, scaling SaaS environment

Bachelor’s degree in Marketing, Business, Communications, or a related field highly desired. Advanced degree (MBA or equivalent) a plus

What the job involves

We are seeking an experienced Senior Product Marketing Manager to own go-to-market strategy and execution for key verticals

Reporting to the Sr. Director, Global Product Marketing, you will be the expert on those verticals — how those fleets run their operations, how they buy, the outcomes they care about, and the competitive and regulatory context they operate in

You will partner closely with the Head of Growth Marketing to activate your verticals in-market, turning GTM strategy into demand programs, SDR plays, and enablement that drive pipeline

You will build compelling, solution-driven narratives through customer-centric storytelling and thought leadership that fuel top-of-funnel demand, and you will accelerate adoption by partnering closely with Growth Marketing, Demand Generation, Sales, and Sales Enablement to increase win rates and shorten sales cycles

You will also serve as the voice of the customer for your verticals, shaping future product investments

This is a senior individual‑contributor role with broad influence: your work will directly impact Netradyne’s long‑term growth priorities, and you’ll set the bar for PMM craft and mentor more junior PMMs along the way

Own end-to-end go-to-market strategy for your assigned industry vertical — including market and customer research, segmentation, persona development, positioning, and the GTM plan that ties them together

Operate as the GM of your vertical: own the business outcome (pipeline contribution, adoption, win‑rate, attach), set the agenda for your space, and make data‑backed trade‑off decisions you can defend — partnering with the Head of Growth Marketing to convert that strategy into an in‑market demand plan

Develop command of the competitive landscape in your verticals, and translate it into differentiated claims that resonate

Own outcome-based positioning and messaging for your vertical, translating Driver capabilities into the specific value, ROI, and operational outcomes that matter to your buyers and end users

Create the content and narratives that showcase Netradyne’s value proposition and differentiators

Ensure messaging consistency across all GTM assets in your vertical, and represent the narrative through compelling demos and storytelling to internal and external audiences

Own launch strategy and success metrics end-to-end (with manager guidance), from planning through post-launch activation and optimization, ensuring strong market readiness and field adoption in your vertical

Drive cross-functional launch execution across Product, Sales, Marketing, and Customer Success; establish and monitor dashboards tracking pipeline contribution, conversion, and attach

Build repeatable launch playbooks, frameworks, and templates so GTM motions scale beyond a single owner — using automation and AI as force multipliers

Serve as the voice of the vertical customer and the field — spending time with customers, supporting high‑profile deals, and synthesizing insight to inform the product roadmap and future investments

Build deep product mastery across the Driver portfolio; partner closely with Product Management to promote Netradyne’s products internally and externally and to shape priorities for your vertical

Partner closely with the Head of Growth Marketing to activate your verticals in-market, shaping the demand strategy, campaign narrative, and content that drive awareness and pipeline across your segment's audiences

Equip the field: build enablement assets tuned to your verticals and arm SDRs with outbound plays, talk tracks, and sequences that open conversations and convert pipeline

Drive adoption of enablement and demand programs through ongoing training, follow-up, and field feedback loops

Proactively leverage AI tools and workflows to drive measurable gains in PMM productivity and output quality; share repeatable best practices that raise the bar across the team

Lead cross-functional initiatives, mentor more junior PMMs, and set the standard for PMM craft, demonstrating strong potential as a future leader

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