Head of Marketing & Community

Posted by Bitcoiner Talent on behalf of Conduit Hodlings.
About Conduit Conduit is building commerce for the open internet: portable stores, direct payments, interoperable markets, and merchant-owned customer relationships.
Most online merchants today are trapped inside closed platforms. They rent their distribution, lose control of their customer relationships, and pay fees to intermediaries that can change the rules whenever they want. We think commerce should work differently.
Conduit gives merchants protocol-native tools to run their store from one place and distribute it everywhere: their own website, compatible Nostr clients, third‑party marketplaces, and any other surface that speaks the protocol. Customers can discover products wherever they are, then check out directly with the merchant using Bitcoin‑native, non‑custodial payments.
We are not just building another marketplace. We are building open‑source infrastructure for merchant‑owned commerce: storefronts, checkout, payment flows, order handling, trust surfaces, relay configuration, and the connective tissue that makes commerce on open networks usable in the real world.
We are a small team shipping in public at the intersection of Bitcoin, Nostr, and independent commerce. If you want to help make sovereign commerce real for everyday merchants, we would love to meet you.
The Role Conduit is hiring their first marketing leader: a founding seat at a company helping define what commerce looks like on Nostr. You'll co‑create the brand, run the community strategy, drive marketing for merchant onboarding, and serve as the human voice of Conduit across events, content, and conversations.
This is community‑led work. The right person leads with community and earns trust through presence, while also running influencer campaigns and cross‑platform spend as Conduit scales.
The role begins as a part‑time contract during Conduit's raise. In that phase, you'll work shoulder‑to‑shoulder with the founders, helping merchants get live and tell their stories, amplifying real shipping into visible traction, and leading grant applications that bring in non‑dilutive capital and ecosystem visibility. As Conduit scales into full‑time, you grow into the marketing and community leader who builds and runs the function.
What You'll Do Lead the marketing function: Build and lead a team; hire, manage, and direct contractors, agencies, and full‑time talent; own marketing budget allocation across channels as Conduit scales
Use AI as a force multiplier: Actively leverage frontier AI models to automate repetitive work, accelerate research, push creative ideas further, and amplify Conduit's reach, without outsourcing taste, judgment, or ownership of the final product.
Co‑create community strategy: Build presence on Nostr and adjacent platforms through events, content, partnerships, and the 1,000‑true‑fans groundwork
Run influencer and creator campaigns: Identify, recruit, and manage Bitcoin and Nostr‑native voices to amplify Conduit; structure deals, measure outcomes, and build a repeatable creator program
Drive merchant acquisition: Tell the story of who Conduit is for, why it matters, and how to start; help merchants find their way in
Guide the merchant onboarding journey: Be a first touchpoint for prospective merchants and help them move from curious to live, shaping messaging, gathering feedback, improving first‑touch assets and welcome flows, and providing the hands‑on community presence that makes new merchants feel supported as they get set up.
Turn merchant wins into traction: Spot the launches, updates, and milestones across the merchant community and turn them into public proof — tweets, threads, Nostr posts, founder talking points — building visible momentum that fuels the raise
Own event presence: Show up at Bitcoin and Nostr conferences through speaking, sponsorships, and on‑the‑ground relationship building; coordinate booths, signage, printed materials, swag, and stickers; manage logistics so every event lands with a clear, on‑brand presence
Work with the CEO: Help Conduit show up as the thought leaders they already are across podcasts, panels, and long‑form content
Pursue grants and ecosystem capital: Lead applications to OpenSats, Spiral, HRF, Bitcoin Design, and similar; connect Conduit to the funds, foundations, and operators shaping the space
Build the content engine: Blog, podcast appearances, long‑form Nostr posts, the steady rhythm of public building
Expand the audience: Help reach new people beyond the early adopter base while honoring the soul of the brand
What Conduit Is Looking For Mission‑aligned: You're a Bitcoiner who understands the mission and culture and can communicate with credibility in the space
Nostr‑ready: You see where Nostr is going and you're learning the protocol
Team builder and budget owner: You've led marketing teams or functions before; you know how to allocate spend, measure performance, and grow a function from one to many
Community builder: You grow communities through proof of work and presence
Strong storyteller: Sharp writer across formats, long‑form, social, on a panel, one‑on‑one with a merchant
High agency, low ego: You set direction, execute, and iterate; you own outcomes
Comfortable being early: You like writing the playbook as you go; you're energized by green‑field building
Mainstream‑friendly sensibility: You can speak to people outside the bubble while honoring the depth of what Conduit is building
Bonus: Existing relationships in the Bitcoin/Nostr event circuit, or a track record of growing a community from cold to loyal
Compensation & Benefits Competitive pay (contract‑to‑hire structure)
During contract: Initial part‑time engagement (~10 hours per week to start), flexible schedule, option to be paid in Bitcoin, plus meaningful equity
Upon conversion to full‑time: Competitive base with continued equity vesting, health benefits, PTO, option to be paid in Bitcoin
Founding marketing role with direct line to the CEO and technical team
Remote‑first, with travel for conferences, team gatherings, and merchant relationships
Bitcoin‑aligned: Bitcoin‑first company, Bitcoin‑aligned values, sat‑denominated thinking
Shape the category: Help define what Nostr commerce looks like for the next decade
Submit through this application or reach out directly at hello@bitcoinertalent.com.
We're Bitcoiners connecting mission‑aligned talent with Bitcoin‑native companies. If this role speaks to you, we want to hear from you.

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