Vice President, Marketing

What You’ll Do

Create the end-to-end marketing strategy across brand, communications, growth, and engagement marketing

Serve as a key member of the leadership team, aligning marketing priorities with company goals

Lead and continue building a high-performing marketing team within a modern marketing infrastructure leveraging marketing technology, automation and AI-enabled tools

Lead the continued development of a brand identity that reflects Imagine Pediatrics and its clinical excellence and family-centered model

Translate a complex medical, behavioral, and social care delivery model into clear, compelling, and human-centered narratives

Ensure brand consistency across all audiences and channels

Oversee the development and support the execution of a PR and thought leadership strategy that positions the organization as a leader in pediatric value-based care and healthtech innovation, in partnership with your team and a PR agency

Lead integrated marketing strategies across B2B (health plans/MCOs/provider networks), B2B2C (communication and engagement partnerships with payers to raise awareness with members), and D2C (collaborating with the engagement and clinical teams to create marketing strategies supporting caregiver and patient enrollment and engagement)

Partner closely with commercial team to support B2B pipeline growth and new markets, introduce and support account-based marketing

Partner with engagement and clinical programming teams to ensure patient/caregiver communication reflects their healthcare journey and develop omnichannel marketing to support enrollment, engagement and care plan adherence

Build scalable, data-and-tech-driven marketing funnels across channels including paid advertising, earned media, social, web, email, SMS and print

Leverage digital platforms and AI-enabled marketing capabilities to optimize performance and conversion

Ensure all marketing aligns with payer requirements, legal/compliance standards, and value-based care objectives

Lead strategic communications for the organization to ensure clarity, alignment and consistency across all stakeholders

Collaborate cross-functionally to support the organization’s goals

Establish and monitor clear KPIs and dashboards to measure performance across brand, growth, and engagement marketing

What You Bring & How You Qualify

15+ years of prior relevant experience in marketing and communications, experience in healthcare or health tech preferred

10+ years of experience in marketing leadership with direct responsibility for building and leading high‑performing marketing teams

Proven success leading integrated marketing across B2B/B2B2C/D2C

Deep experience in value‑based care

Proven experience engaging Medicaid populations and vulnerable or underserved populations

Prior experience in a high‑growth environment strongly preferred

In‑depth knowledge of the healthcare ecosystem, including clinical workflows, payer and provider dynamics, and corresponding care models

Demonstrated ability to build trust with internal customers and foster a culture of accountability, continuous improvement and exceptional service

What We Offer (Benefits + Perks)
Base salary range of $200,000 – $240,000 in addition to annual bonus incentive, a competitive company benefits package and eligibility to participate in an employee equity purchase program (as applicable). Compensation is evaluated based on job‑related knowledge, skills and experience which may cause variation.

Competitive medical, dental, and vision insurance

Healthcare and Dependent Care FSA; Company‑funded HSA

401(k) with 4% match, vested 100% from day one

Employer‑paid short and long-term disability

Life insurance at 1x annual salary

20 days PTO + 10 Company Holidays & 2 Floating Holidays

Paid new parent leave

Additional benefits to be detailed in offer

We Value Diversity, Equity, Inclusion and Belonging
We believe that creating a world where every child with complex medical conditions gets the care and support they deserve requires a diverse team with diverse perspectives. We’re proud to be an equal‑opportunity employer. People seeking employment at Imagine Pediatrics are considered without regard to race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, marital or veteran status, age, national origin, ancestry, citizenship, physical or mental disability, medical condition, genetic information, or characteristics (or those of a family member), pregnancy or other status protected by applicable law.

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