Programming & Marketing Lead

Role Overview
Adriana's is seeking a Programming & Marketing Lead that will be responsible for overseeing the development, execution, and evaluation of the organization’s programs while driving strategic marketing initiatives that elevate brand visibility and community engagement.

This role will ensure that all programming aligns with the organization’s mission and that marketing efforts effectively communicate impact, attract participants, strengthen partnerships, and increase funding opportunities.

The ideal candidate will be both strategic and creative, equally comfortable designing impactful programs and leading high-level marketing campaigns.

Key Responsibilities
Program Development & Oversight

Design, implement, and evaluate mission-aligned programs and initiatives

Establish measurable goals, outcomes, and performance indicators

Oversee program budgets, timelines, and staffing

Ensure program quality, consistency, and community relevance

Prepare impact reports and data summaries for leadership and funders

Identify opportunities to expand or scale programming

Marketing Strategy & Brand Leadership

Develop and execute an integrated marketing strategy aligned with organizational growth goals

Oversee brand messaging, storytelling, and visual identity

Lead digital marketing efforts (social media, email campaigns, website content)

Direct content strategy highlighting program impact, testimonials, and success stories

Manage promotional campaigns for events, initiatives, and partnerships

Ensure brand consistency across all platforms and materials

Event & Campaign Integration

Align program launches with marketing rollouts

Oversee promotional strategy for community events and activations

Collaborate with partnerships and sponsorship teams to maximize visibility

Lead content capture strategy during key initiatives

Leadership & Cross-Functional Collaboration

Supervise program managers and marketing staff

Collaborate with development team to support grant proposals and donor communications

Present program updates and marketing performance reports to Executive Director and Board

Build strategic partnerships that enhance programming and brand reach

Requirements
Qualifications

Bachelor’s degree in marketing, Communications, Public Administration, Education, or related field (Master’s preferred)

4+ years of leadership experience in programming, marketing, or nonprofit management

Strong experience in campaign strategy and brand development

Proven ability to manage budgets and oversee multiple initiatives

Experience analyzing data and measuring program impact

Bilingual in both English and Spanish

Preferred Skills

Experience in education, mentorship, or community-based programs

Strong digital marketing and social media expertise

Background in event activations and partnership marketing

Grant reporting or development collaboration experience

Key Competencies

Strategic leadership

Creative direction

Data-driven decision-making

Project management excellence

Brand storytelling

Strong executive presence

Community-centered mindset

Pay
starting $70,304

Benefits

401(k)

Dental insurance

Health insurance

Paid time off

Vision insurance

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