Head of Marketing Communications, Varian Business Area

The Head of Marketing Communications has broad global responsibility for company positioning, branding, strategic marketing, and integrated message delivery. She or he will lead message development and content creation for the cancer care narrative across Siemens Healthineers highlighting our commitment to a world without fear of cancer. This leader will emphasize the value of the entire Siemens Healthineers portfolio and will work closely with other business areas and Varian business area marketing and regional counterparts to drive cohesive and integrated, global thought leadership programs, describing how our solutions enhance the patient care journey, throughout our various channels including tradeshows, web, social media and other outlets. This position oversees a team of strategic marcom advisors, creative developers, and brand managers, as well as partners with peers in the tradeshow, digital operations and public relations teams to implement programs.

Responsibilities

Position Siemens Healthineers as the leader in cancer care among healthcare, patient and employee communities

Lead the Siemens Healthineers brand transition within the Varian business area, including naming architecture adherence across product lines.

Create credible messaging and content leveraging clinical data and practices as well as product innovations to support the cancer care narrative.

Collaborate with product marketing/management, creative, digital operations partners, and other subject matter experts to create best‑class tools such as podcasts, videos, and other digital tools.

Determine and leverage placement and channel strategies, including digital marketing, social media, public relations, events, promotions, etc., that drive interest, influence and achieve growth targets and establish success criteria.

Ensure continuity of cancer care messages are integrated into global tradeshows around the world.

Develop, test, and execute strategic, innovative, and integrated programs to drive sales and brand management across the company’s business lines, product lines and geographic locations.

Ensure performance metrics and tracking tools are in place to measure results.

Lead and inspire team to think strategically and act creatively to achieve business objectives.

Forge strong connections with Varian’s senior leaders (business unit and corporate function leaders) and internal and outside partners to effectively message the company’s successes, innovation story, strategic themes, and differentiating as the leader in cancer care

Constantly build skills and processes within the team to ensure the team is operating at a best‑class level, using various forms of communication as a key part of business strategy.

Requirements

Bachelor’s degree in Marketing, Advertising, Communications or related field. MBA a plus

Successful track record in senior marketing and management roles.

Experience in a regulated device environment is needed. Medical device experience a plus

Minimum of 15+ years successful marketing communication experience and brand management or previous experience showing the use of skills necessary to execute this position successfully.

Proven track record of building and managing high performance teams.

Knowledge of the financial components of marketing communications management, including the building of an annual business plan, understanding of forecast accuracy, and ability to manage fiscal plan to budget.

Strong leadership skills and ability to thrive in results‑oriented environment.

An affinity for current digital technologies is essential.

Ability to define problems, gather data, establish facts, and draw valid conclusions.

Excellent oral and written communication skills and strategic listening skills are necessary to effectively exercise tact, discretion, judgment and diplomacy when interacting, influencing and/or negotiating with all levels of internal and external stakeholders.

Strong organizational skills – attention to detail and self‑motivator – willingness to take the initiative.

Ability to travel, as needed.

The Base Pay Range For This Position Is $240,000 - $330,000. Factors which may affect starting pay within this range may include geography/market, skills, education, experience, and other qualifications of the successful candidate.

The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, 401(k) retirement plan, life insurance, long‑term and short‑term disability insurance, paid parking/public transportation, paid time off, paid sick and safe time.

Equal Employment Opportunity Statement
Siemens Healthineers is an Equal Opportunity and affirmative action employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender status, sex stereotyping, order of protection status, protected veteran or military status, an individual with a disability and other categories protected by federal, state or local law.

Reasonable Accommodations
Siemens Healthineers is committed to equal employment opportunity and will ensure that persons with disabilities are provided reasonable accommodations. If you require a reasonable accommodation in completing a job application, interviewing, completing any pre‑employment testing, or otherwise participating in the employee selection process, please fill out the accommodations form available in the recruiting portal or contact our HR People Connect People Contact Center for assistance. Note that the HR People Connect People Contact Center will not have visibility of your application or interview status.

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