Director, Industry Marketing- Life Sciences

Role Overview We are looking for a Director of Industry Marketing to own positioning and go-to-market strategy for one of ServiceNow's highest-priority industries: Life Sciences. The role will define how the world understands ServiceNow's role in transforming Life Sciences, writing the narrative that maps AI-driven change across the industry value chain to the specific solutions ServiceNow delivers.
What You Will Do Own and publish the industry message house for the full ServiceNow platform in the language of your industry, including positioning for all prioritized solution areas, with quarterly updates loaded to Seismic and Claude.
Lead marketing strategy for your industry within the cross-functional Industry POD, translating buyer dynamics, competitive pressure, and AI adoption trends into executable plans.
Why It Might Be a Fit 12+ years of B2B marketing experience, 5+ years of product marketing experience in a life sciences company, or leading industry marketing for pharma or medtech at an enterprise software company.
Deep command of the industry: buyer personas, C-suite priorities, AI buying cycles, competitive dynamics, and the business outcomes that drive platform investment decisions.
Requirements 12+ years of B2B marketing experience.
5+ years of product marketing experience in a life sciences company, or leading industry marketing for pharma or medtech at an enterprise software company.
Deep command of the industry: buyer personas, C-suite priorities, AI buying cycles, competitive dynamics, and the business outcomes that drive platform investment decisions.
Proven track record building message houses and solution narratives that connect platform capabilities to industry-specific outcomes, create pipeline, and accelerate deals.
Strong executive presence and written communication.
Outcome-oriented.
Comfortable building where nothing exists yet.
Experience driving results through first-party and third-party industry event programs.
Benefits Base pay of $192,400 - $336,700.
Equity (when applicable).
Variable/incentive compensation.
Health plans, including flexible spending accounts.
401(k) Plan with company match.
ESPP.
Matching donations.
Flexible time away plan.
Family leave programs.

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