Lead Marketing Campaign Management

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Job Profile Summary
The Marketing Lead will lead and implement direct response marketing campaigns focusing on creative strategy, development, and production of direct mail marketing to increase sales and awareness for the organization's products and/or services.

Job Description
The Lead, Marketing Campaign Management contributes to the operational execution of lead generation direct mail and email marketing. These campaigns primarily support our suite of Medicare products, aimed at prospective and current members. This Lead is responsible for overseeing the campaign creative development and strategy, process and production, and for leading initiatives to increase productivity and efficiency.

Key Responsibilities

Formulation and project management of direct mail creative strategy, campaign and processes

Ensures campaigns operate at peak efficiency, staying on schedule and budget

Manages and coordinates resources, scheduling, and building and managing budgets

Facilitates collaboration across internal teams to align on expectations, meet deadlines, and increase productivity

Manages outside vendors including advertising agencies and production facilities

Maintains a high quality and compliance standard of product and delivery

Recommends and evaluates processes, procedures, and quality to gain efficiencies

Develops and executes creative test strategies based on industry trends and internal data while infusing test and learn disciplines to improve key metrics

Understands execution of measurement/ROI including tracking, analyzing and interpreting key metrics and results

Requests and maintains materials and tracking identifiers

Functions as an industry expert bringing forth innovative ideas and new ways of thinking

Takes action to resolve operational problems and minimize delays

Required Qualifications

Bachelor's degree in Marketing, Communications or Business

Ability to engage, educate, influence and guide others at all levels on the power of marketing as a business discipline

4+ years of project leadership experience

Progressive levels of responsibility within a fast paced marketing environment

Preferred Qualifications

Master's Degree in Marketing, Communications or Business

Prior health insurance industry experience

Understanding of marketing metrics and program measurement

Work at Home Requirements
Home or Hybrid Home/Office employees must provide an internet service with a download speed of at least 25 Mbps and an upload speed of at least 10 Mbps. Employees should work from a dedicated space free from ongoing interruptions to protect member PHI / HIPAA information. Occasional travel to Humana's offices for training or meetings may be required.

Weekly Hours
40 hours per week

Pay Range
$115,200 - $158,400 per year (eligible for a bonus incentive plan)

Benefits
Humana offers medical, dental and vision benefits, a 401(k) retirement savings plan, paid time off, a paid parental and caregiver leave, short‑term and long‑term disability, life insurance, and other opportunities.

Equal Opportunity Employer
It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements.

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