Vice President of Marketing

Wagmo is hiring a VP of Marketing to lead the next phase of the company’s brand and growth evolution

This is a foundational leadership role for a strategic, brand-led marketer who understands how to build enduring consumer brands while also driving meaningful business outcomes across a complex B2B2C ecosystem

Wagmo is redefining what pet healthcare can look like. As we more meaningfully connect the dots across the pet parenting journey, we see an opportunity to build a category-defining brand that pet parents trust, employers value, and partners want to align with

Long-term growth will come not just from what we sell. It will come from building trust, emotional resonance, cultural relevance, and a brand people actively choose, remember, and advocate for

This leader will be responsible for shaping how Wagmo shows up in the world: defining the company’s narrative, building integrated marketing systems across audiences, and creating a cohesive brand experience across employers, brokers, and pet parents alike

While sales enablement and B2B marketing infrastructure will be important early priorities, this role extends well beyond pipeline generation

Success will require building an integrated marketing ecosystem that strengthens Wagmo’s brand, creates consumer demand, deepens customer engagement, loyalty and advocacy, and ensures marketing’s contribution to revenue is both measurable and accountable

Reporting to the CEO, you will set the marketing vision, build the team to deliver on it, and help shape Wagmo’s position in the evolving pet healthcare landscape

Lead Wagmo’s Brand & Narrative Strategy

Define and architect the category of pet healthcare, establishing Wagmo as the definitive standard in the pet healthcare and benefits landscape

Build a differentiated, emotionally resonant brand narrative across employers, brokers, and pet parents

Translate product differentiation into clear, compelling value propositions that the market understands and remembers

Develop cohesive messaging systems and audience frameworks that scale across the full funnel

Ensure consistency across all customer touchpoints and channels

Build an Integrated Brand & Growth Ecosystem:

Overall:

Develop and lead an integrated marketing strategy spanning brand, communications, PR, partnerships, social, content, influencer/creator marketing, lifecycle marketing, demand generation, and sales enablement

Build, scale, and nurture the internal and external capabilities required to execute that vision, including team development, agency management, organizational design, and strategic resource allocation

Evaluate and scale paid, owned, and earned channels to drive efficient growth while maintaining a strong and differentiated brand presence

Brand:

Build a modern content, communications, and thought leadership engine that strengthens Wagmo’s visibility, credibility, and relevance in market

Identify opportunities to increase awareness, cultural relevance, and brand affinity through integrated campaigns, partnerships, PR, creator programs, and community-building initiatives

Build campaigns and storytelling systems that create both short-term business impact and long-term brand equity

Ensure brand and performance marketing operate as a connected ecosystem, balancing long-term brand building with measurable business outcomes

Growth:

Develop scalable demand generation and acquisition strategies, through the team you hire and build, that drive employer pipeline growth, broker engagement, and pet parent enrollment

Optimize lifecycle marketing programs that strengthen engagement, increase retention, and maximize customer lifetime value

Leverage customer insights, market intelligence, and performance data to continuously refine targeting, messaging, channel strategy, and investment decisions

Establish a rigorous measurement framework that balances brand health, pipeline performance, customer acquisition, retention, and revenue impact

Establish clear linkage between marketing efforts and revenue outcomes, including shared MQL and SQL definitions and marketing attribution that holds up under scrutiny

Strengthen the B2B Go-to-Market Function:

Partner closely with Sales and Customer Success to improve enablement materials, enrollment support, and go-to-market alignment

Translate brand strategy into practical and repeatable tools that support employer acquisition, broker relationships, and retention

Translate pet parent engagement, utilization data, and brand love into proof points that accelerate B2B sales

Build the Marketing Organization:

Create alignment across marketing, product, customer success, leadership, and external partners

Build scalable processes, operating rhythms, and feedback loops across the organization

Assess which capabilities should be built internally versus through external partners/agencies

Hire and lead a high-performing, integrated marketing team

Lead as a player-coach, remaining close to the work while building the team and infrastructure needed to scale

Build a modern, efficient marketing organization by strategically leveraging AI, MarTech, automation, and external partners to maximize impact, prioritize the highest-value opportunities, and drive outsized results with limited resources

Pet spending in the U.S. has reached $200 billion and the category is still early in its lifecycle. Wagmo is building the platform to lead it. This is a rare chance to join at a moment when the work you do today shapes what the industry looks like tomorrow

Wagmo is a female-founded, Inc. 5000 recognized company where performance matters more than pedigree. We are growing fast, building something that matters, and there is real ownership equity in that journey

The team is exceptionally smart, curious, and kind, led by transparent and low-ego leadership. We take the work seriously and never take ourselves too seriously. This is not a traditional 9-to-5 job. It asks for real dedication and impact, and gives you genuine flexibility and autonomy in return

Benefits

Equity in the company

Company paid medical premiums for employee-only plan (3 out of 4 medical plans)

Dental, vision, voluntary life, short term disability and long-term disability

Commuter assistance

Company paid Wagmo pet wellness and insurance plans through monthly reimbursement

Unlimited paid time off

12 weeks parental time off

401k

Company wide open feedback model

The ideal candidate pairs strong strategic instincts with operational rigor, balancing long-term brand building with near-term business impact.

This person deeply understands how brand marketing and performance marketing work together

This person is a modern marketer who knows how to leverage AI, marketing technology, automation, and data to increase efficiency, improve decision‑making, and maximize impact

Resourceful and hands‑on, they know how to accomplish more with less while thoughtfully investing in the areas that matter most

Deeply fluent across modern marketing disciplines, including brand strategy, PR/comms, partnerships, social/content, creator ecosystems, lifecycle marketing, product marketing and demand generation

A brand‑led marketing leader who understands how to connect storytelling, culture, and community to measurable business outcomes

Experienced building brands in crowded or highly competitive categories where differentiation requires more than product features alone

Strong cross‑functional operator who can influence leadership teams and unify organizations

You don’t need to have done it all before, but you need to have seen it done excellently and know how to manage a high‑performing team across all aspects of the marketing org

Builder mentality with experience operating in resource‑constrained environments without inherited infrastructure – you ship fast, you are comfortable being both strategic and hands‑on, and you build systems that outlast your tenure

Willingness and ability to work onsite in NYC at least three days per week

A background across B2B and B2C, or in multi‑side and marketplace businesses, with a track record of building cohesive narratives that translate across enterprise buyers, channel partners, and end consumers

A real track record of hiring strong talent, ideally including a great demand generation or growth hire. You are a talent magnet who builds teams people want to join

Experience using AI to enhance creative development, content production, processes and team efficiency

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