Director of Marketing & Partner Relations

Director of Community Engagement — Reports To: VP of Marketing
Position Summary The Director of Marketing & Partner Relations will be responsible for strengthening our organization's relationships with the architectural lighting community by leading the execution of customer- and partner-facing marketing initiatives.
Working closely with the VP of Marketing, this role ensures that the marketing programs are delivered consistently, professionally, and on schedule across agency communications, trade shows, sponsorships, product launches, digital communications, and sales support.
Serving as the operational hub for external marketing activities, the Director of Community Engagement coordinates internal teams, outside vendors, and agency partners to create a seamless and consistent brand experience across every customer touchpoint.
Primary Responsibilities Community Engagement Develop and strengthen relationships with the company\'s agency partners, industry organizations, and external marketing partners.
Coordinate communications that support ongoing engagement with the architectural and design community.
Serve as a primary liaison between marketing, sales, agencies, and external partners.
Marketing Communications Lead the execution of email campaigns, product announcements, newsletters, and social media communications.
Coordinate production schedules, approvals, and distribution.
Delegate production tasks while maintaining responsibility for quality, accuracy, and timely delivery.
Product Launch Support Coordinate the marketing execution of new product launches.
Ensure required assets—including renderings, photography, product copy, specification sheets, and website content—are delivered according to launch schedules.
Coordinate activities between marketing, product management, engineering, creative resources, and web development.
Website Operations Coordinate ongoing website content updates and maintenance.
Manage website content requests and development priorities with internal and external web development resources.
Help ensure digital content accurately reflects our brand and current product offering.
Trade Shows & Industry Events Plan and coordinate all trade show logistics.
Manage event schedules, booth materials, shipping, vendor coordination, registrations, and on-site marketing support.
Coordinate participation in sponsorships, conferences, and other industry events.
Maintain and distribute marketing resources for agency partners and the sales organization.
Coordinate updates to literature, presentations, product collateral, and promotional materials.
Ensure agency partners have timely access to current marketing assets.
External Agency Coordination Coordinate day-to-day activities with public relations firms, advertising agencies, and other outside marketing partners.
Manage project timelines, deliverables, and approvals to support integrated marketing programs.
Project Coordination Manage marketing calendars, schedules, and project timelines.
Coordinate internal resources and external vendors to ensure projects are completed efficiently.
Monitor progress, identify potential issues, and facilitate communication between stakeholders.
Strong organizational and project management skills.
Excellent written and verbal communication abilities.
Experience coordinating multiple projects and cross-functional teams.
Ability to build productive relationships with agency partners, vendors, and industry organizations.
Exceptional attention to detail and follow-through.
Experience with CRM, email marketing, website content management, and marketing project coordination.
Experience in the architectural, design, manufacturing, or B2B industries is preferred.
Position will be based in NYC with travel to Passaic County multiple times per week.

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