Senior Manager of Community Marketing

Requirements

10+ years of B2B marketing experience, with at least 5 years specifically focused on community building. Experience in Fintech is ideal

Proven track record of executing virtual and in-person community events across a variety of formats (ex: webinars, meetups, 3rd-party sponsorships, and flagship events). You’re comfortable managing promotion and event logistics from end-to-end

Data-driven mindset - You know how to establish KPIs, measure success, and use insights to inform your program strategy

Creative program thinker - You bring fresh ideas for how to engage members and make community feel like a destination, not an afterthought

Self-starter with strong relationship skills - You take initiative, operate with a high degree of autonomy, and know how to drive programs forward even in ambiguity. You instill confidence when working with peers and senior leaders

Excellent written and verbal communication skills; clear, compelling communicator across member-facing content, internal updates, and executive presentations

Studies show that women and members of underrepresented communities apply for jobs only if they meet 100% of the qualifications. Does this sound like you? If so, Adyen encourages you to reconsider and apply. We look forward to your application!

What the job involves

We are hiring an experienced Senior Manager of Community Marketing to develop and launch Adyen’s first community programs

This hybrid role will be based in our San Francisco office, and reporting to the VP of Marketing, North America

This role is all about creating thoughtful experiences that build long-term trust and turn our customers into our strongest growth engine

As our first community marketer, you will create the vision and strategy for community marketing in North America, and will execute events and programs from end-to-end

You’ll partner with a group of cross-functional stakeholders (like marketing, strategy, sales, and account management teams) to make it happen

This is a unique opportunity to be the first in the role, build for the North America market, and create the global standard for how community marketing is done at Adyen

Develop the strategy for our first-ever community marketing program in North America

You’ll define our community vision, audience segmentation, program pillars, success metrics, and multi-year roadmap

Execute member engagement programs from end-to-end such as curated events (owned and sponsored), regional meetups, webinars, and user groups

Own community communications - Develop member-facing communications that drive awareness, engagement, and connection across programs and events

Build a content engine - Translate community engagement into scalable content, social proof, referrals, testimonials, and thought leadership

Develop and hit KPIs - Define success metrics and determine how we translate member value into business value

Report on insights and learnings, and use data to continuously optimize programs

Collaborate with cross-functional teams including marketing, design, account management, and commercial strategy teams to bring our vision to life

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