Art Director/Designer (Wellness & Lifestyle)

Art Director/Designer (Wellness & Lifestyle)
Location: New York

About Us
We’re Dragons, a global creative agency working with bold brands to build cultural relevance, connection, and long-term impact through strategy-led creativity.

We bridge digital and creative thinking, developing innovative work across skincare, healthcare, fashion, lifestyle, FMCG, and more. Our international teams in the US and Barcelona deliver results through smart strategy, sharp creativity, and meticulous execution.

About the role
We are seeking a design-driven Art Director to lead the visual evolution of the brand’s US social presence.

This role goes beyond campaign adaptation. The AD will co‑own the development of brand social imagery, define visual territories for product launches, and build distinctive, scroll‑stopping visual realms for social‑first environments.

The ideal candidate combines strong aesthetic judgment with deep understanding of social media behavior and advanced AI‑driven creative creations.

Key Responsibilities
Visual Territory & Brand Social Imagery

Define and evolve the brand’s social visual language for the US market

Build and maintain distinctive visual realms for launches, seasonal moments, and always‑on content

Ensure visual cohesion across campaigns and ongoing content

Social‑First Execution

Create premium, eye‑catching content tailored for social platforms

Adapt campaign assets into dynamic, platform‑native formats

Elevate everyday content into brand‑ownable visual systems

Stay deeply aware of emerging social formats across platforms

Track aesthetic shifts within US wellness and lifestyle culture

Monitor platform
iche‑driven aesthetic waves, wellness micro‑communities, and evolving lifestyle visual codes

Identify new platform‑native behaviors (AI‑first environments, hybrid real + generated visuals, format mashups, creator remix culture)

Translate emerging aesthetic movements into brand‑ownable executions

Proactively introduce new visual territories before they are saturated

Understand how AI‑native or 3D content is reshaping expectations of “real,” “aspirational,” and “authentic”

Continuously evolve the brand’s social presence to reflect mixed‑media culture without losing brand clarity

AI‑Driven Creative Development (Required)

Actively use AI image‑generation tools as part of daily creative workflow

Develop AI‑assisted visual concepts aligned with brand tone and regulatory context

Open to understand prompting, refinement, and visual control within AI systems

Maintain brand credibility while experimenting with AI‑driven aesthetics

Co‑develop ideas with Social Creative

Partner with Video Creator to ensure visual cohesion across static and motion

Prepare assets for motion adaptation and platform deployment

Contribute to creative reviews

Own client presentations in collaboration with key team members

3–6 years of experience in digital or social art direction

Experience with 3D imagery, CGI environments, or compositing

Ability to integrate light 3D elements into social content

Familiarity with hybrid AI + 3D workflows

Advanced proficiency in Adobe Creative Suite, PPT and Figma

Hands‑on AI visual generation experience (required)

Strong understanding of US social media aesthetics

Experience in wellness, lifestyle, or beauty categories preferred

Languages

Any other languages are a plus.

What we offer

20 days of paid time‑off (PTO) annually, prorated to your start date for the current calendar year. These would not include any National Holidays.

3 days of sick leave per year

Individual medical insurance (one month after you start with us)

Short‑term disability plan

401(k) plan (retirement savings plan)

Global playground, cutting‑edge tools and trend‑driven culture.

At Dragons Group, we are dedicated to creating a workplace that values diversity, equity, and inclusion. We welcome candidates from all backgrounds and strive to build an environment where every individual feels empowered and respected.

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