Growth Marketing - SEM

Overview
We are seeking a highly hands‑on, data‑driven Growth Marketer focused on Search Engine Marketing (SEM) to drive performance across Google Ads and Microsoft Ads. This role is execution‑heavy and ideal for someone who thrives on the platform daily, owns performance outcomes, and is passionate about scaling revenue efficiently. You will be responsible for building, managing, and optimizing paid search campaigns across domestic and international markets, with a strong focus on ROI, testing, and continuous improvement.

Responsibilities

Execute and optimize SEM campaigns across Google Ads and Microsoft Ads

Build and manage campaigns, ad groups, keyword structures, and ad creatives

Own performance metrics including ROI, CAC, and revenue growth

Analyze campaign data and performance trends to drive ongoing optimization

Conduct A/B and multivariate testing to improve conversion rates

Manage budget pacing and bidding strategies (including automated bidding tools)

Identify opportunities to expand into new markets and launch localized campaigns

Partner with Product and Engineering teams to improve conversion funnels and performance

Contribute to internal tools, automation, and workflow improvements

Stay current on platform updates, industry trends, and best practices

Qualifications

5+ years of hands‑on SEM experience managing Google Ads and Microsoft Ads

Strong experience with bulk tools such as Google Ads Editor and Microsoft Ads Editor

Deep understanding of bidding strategies including tROAS and tCPA

Proven ability to build and optimize complex SEM campaigns at scale

Strong analytical skills with experience using Excel or Google Sheets (pivot tables, VLOOKUP, etc.)

Experience with analytics tools such as Google Analytics, Mixpanel, or similar

High attention to detail and strong problem‑solving ability

Self‑starter who thrives in a fast‑paced, ambiguous environment

Preferred Qualifications

Experience in a high‑growth or startup environment

Background in travel, marketplace, or ecommerce businesses

Experience with localization and international campaign expansion

Familiarity with attribution modeling and performance measurement frameworks

Exposure to AI tools and automation workflows in marketing

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