Community Engagment & Social Media Coordinator

Company Description
Make-A-Wish Mid-Atlantic creates life-changing wishes for children fighting critical illnesses across Maryland, Washington, D.C., and northern Virginia. Founded in 1983, the chapter has granted more than 12,000 wishes, bringing hope, strength, and joy to local families. Each year, hundreds of children in the region are diagnosed with critical illnesses, and many are still waiting for their wishes to be fulfilled. The organization collaborates with community members, donors, volunteers, and partners to reach more children whose wishes might otherwise go unanswered. For more information, please visit wish.org/midatlantic.

Role Description
The Community Engagement & Social Media Coordinator is responsible for managing the chapter’s day-to-day social media presence, supporting community visibility efforts, and coordinating mission-centered storytelling initiatives that deepen engagement with donors, partners, wish families, and the broader community.

Reporting to the Director of Communications, this role helps bring the mission to life through compelling storytelling, social media engagement, public relations support, and community activations. The position works collaboratively across Communications, Mission Delivery, Alumni Relations, Development, and External Events teams to elevate wish family stories, increase organizational visibility, strengthen donor recognition efforts, and support strategic partnerships and campaigns.

The ideal candidate is creative, organized, collaborative, detail-oriented, and passionate about using storytelling and social media to advance mission impact.

What You’ll Do
Social Media Management & Digital Engagement

Manage the chapter’s day-to-day social media presence across platforms

Schedule and publish social media posts aligned with organizational priorities and campaigns

Draft engaging social media captions and mission-centered content

Maintain and manage the social media content calendar

Monitor comments, messages, and social engagement to strengthen community interaction and responsiveness

Track social media performance metrics and engagement trends

Support corporate activations and partnerships through social media promotion and content development

Coordinate donor recognition and stewardship-related social media posts during campaigns and events

Storytelling & Mission Visibility

Coordinate with Mission Delivery and Alumni Programs to identify and develop stories highlighting wish family journeys and mission impact

Coordinate wish family storytelling interviews and assist in gathering mission-centered content

Collaborate with the Director of Communications and Communications Coordinator to determine how and where wish family stories are shared across social media and communication platforms

Maintain organized tracking systems for wish family stories, content assets, and storytelling opportunities

Assist in capturing compelling mission content through photos, videos, testimonials, and event coverage

Public Relations & Community Engagement

Organize quarterly wish reveal and wish celebrations to increase visibility opportunities involving wish families, donors, sponsors, media, and community partners

Identify opportunities for community visibility, public relations, and mission amplification in partnership with External Events and Communications teams

Support strategic awareness campaigns and community engagement initiatives

Assist in coordinating and managing national partnership activations at the local level

Event & Partnership Support

Capture live social media coverage and content during chapter events, wish experiences, and community activations

Support organizational events through social media storytelling, donor recognition, and engagement effortsCoordinate social media support for sponsorship activations, community events, and fundraising campaigns

Assist with communication and coordination related to national partnerships and community collaborations

Collaborate closely with Communications, Development, Mission Delivery, Alumni Relations, and External Events teams to ensure aligned messaging and storytelling

Support communication planning, campaign execution, and content coordination across departments

Help maintain organized digital assets, content libraries, and communication resources

Protect and uphold Make‑Wish America brand standards and messaging guidelines

What You’ll Need

Education

: Bachelor’s degree or equivalent experience.

Experience

: Two to four (2-4) years of experience in communications, marketing, public relations, social media, nonprofit development, or related field.

Computer/System Skills

: Microsoft Office; Canva, Salesforce, and social media management platforms.

Certificates, Licenses, Registrations

: None.

Other Requirements

Ability to manage multiple projects and deadlines simultaneously

Strong interpersonal skills and ability to collaborate across teams and with external stakeholders

Knowledge of social media trends, engagement strategies, and content best practices

Strong attention to detail and organizational skills

Ability to work occasional evenings and weekends in support of events and wish experiences

Experience with photography, videography, or content capture preferred

Ability to demonstrate passion for the mission of Make‑Wish Mid‑Atlantic

What We Offer

Comprehensive benefits package including healthcare, dental, vision insurance; life/disability insurance; 403b company match; paid vacation and holidays

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