PRODUCT MANAGER

Description

The Product Manager – DEWALT PPE is responsible for the strategy, development, and lifecycle management of personal protective equipment product lines under the DEWALT brand. This role drives growth through new product development, margin optimization, and market insight while ensuring alignment with brand standards, brand approvals, customer needs, and regulatory requirements.
The position serves as a key cross‑functional leader, partnering with sourcing, sales (Industrial, Retail and International), marketing, and external stakeholders to deliver commercially successful products from concept through launch and lifecycle management.

Responsibilities

Own the full lifecycle of DEWALT PPE product categories, including product strategy, development, launch, and phase‑out

Lead new product development initiatives, including concept creation, sourcing, testing, and commercialization

Drive revenue growth and margin performance through pricing strategies, cost management, and SKU optimization

Analyze product performance, sales trends, and market data to inform decisions and improve portfolio productivity

Optimization of Plan‑O‑Grams and POP’s.

Identify market opportunities through customer insights, competitive analysis, and industry trends

Manage vendor relationships, including factory selection, cost negotiation, and production oversight

Partner with Supply Chain for forecasting and forecast accuracy

Partner with marketing to develop product positioning, packaging, and go‑to‑market strategies

Ensure all products meet applicable safety, regulatory, and performance standards

Coordinate cross‑functional execution across sourcing, supply chain, quality, and sales teams

Oversee product setup, approvals, and launch readiness, including packaging, testing, and system workflows

Support sales teams with product training, customer presentations, and promotional initiatives

Lead or support key customer programs, retail initiatives, and special projects

Other duties may be assigned

Requirements

Bachelor’s degree in Business/Marketing or related field AND 5‑10+ years of management experience in a product development environment OR equivalent combination of education and experience

Proven experience in product development, sourcing, and supplier management

Strong background in pricing strategy, margin management, and financial analysis

Must be PC literate (MS Office) and have strong data entry, organizational and interpersonal skills

Excellent verbal and written communication skills, including ability to effectively present presentations

Ability to read, analyze and interpret general business reading and/or training materials as well as federal/state regulations

Ability to write reports, business correspondence, and procedures as needed

Ability to effectively present information and respond to questions from groups of managers, clients, customers, and/or the general public

Ability to travel 10‑15%. International travel to Asia 11‑15 days a year

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