Public Relations - Brand & Communications Specialist

Brand & Communications Specialist Lake Butler Hospital is a critical access hospital providing 24-hour emergency services, inpatient hospitalization, inpatient short-term rehab, outpatient rehabilitation services, laboratory, and radiology services to Union County and the surrounding counties. We are devoted to providing all members of our community with premier-quality health care in a compassionate and inviting environment.
We are seeking someone experienced in brand management, content creation, and communications to join our team as a Brand & Communications Specialist.
The Brand & Communications Specialist is responsible for planning, creating, and managing the hospital's internal and external communications while protecting and strengthening the organization's brand identity. This position serves as the primary content creator and brand steward for the hospital, ensuring consistent messaging across all print, digital, social media, and web platforms.
The Brand & Communications Specialist develops marketing materials that promote hospital services, providers, recruitment efforts, and community awareness while maintaining the hospital's established branding standards. This role manages the hospital website, social media platforms, photography, graphic design, and digital communications.
This position focuses on content creation, branding, and communications and does not coordinate community events or outreach activities.
Essential Duties & Responsibilities
Brand Management
Marketing & Communications
Social Media Management
Website Management
Graphic Design & Content Creation
Media & Public Information
Recruitment Marketing
Project Management
Analytics & Reporting
Compliance
Requirements
Minimum Qualifications
Education
Experience
Knowledge, Skills & Abilities
Technical Skills
Physical Requirements
Working Conditions