Vice President, Product Marketing

Vice President of Product Marketing
Greenworks Tools is the leader in battery-powered outdoor power tools for DIY consumers and landscaping professionals. The company distributes Greenworks branded and private label products, as well as products for an extensive network of Original Equipment Manufacturers. Greenworks offers a full line of battery-powered outdoor power equipment, corded equipment, and power tools, delivering power and performance comparable to gas-powered tools without their associated issues.

Position Summary
The Vice President of Product Marketing will incorporate Greenworks’ global commercial and consumer product strategic plan and implement its vision in North America to commercialize the most innovative products in outdoor power equipment. This role will lead product messaging, value proposition, merchandising, costing, and channel strategy for each product category, driving sustainable and profitable growth. The VP will set strategy and actively participate in implementation, creating actionable plans across all product lines and working with sales and marketing to ensure continuity across all product platforms. Success will be measured by consistent, profitable North American growth and increased global brand awareness.

Key Marketing Responsibilities

Collaborate with engineering and factory teams to ensure proper launch of all new commercial product releases

Own the entire parts and accessory product line

Implement product strategy in North America for the Greenworks & Greenworks Commercial brands, including specifications, value proposition, category management, costing, and channel strategy

Define a product roadmap with a tollgate process that meets specific timelines and project scope

Partner with marketing to align on industry-leading, consumer‑centric specifications

Support the marketing group in developing relevant social media content

Develop a pricing strategy to maximize sales and profitability

Leverage the Greenworks brand to capture new market opportunities in professional markets

Identify market opportunities for new product development to consistently launch innovative products into consumer and commercial markets

Utilize consumer data and marketing research to influence brand and product positioning

Develop packaging that is fresh, brand‑consistent, and drives profitability through retail, e‑commerce, and distribution partners

Create strategic plans for vertical markets, such as consumer and commercial, consistent with the brand

Maintain product P&L responsibility

Operate actively in a global environment and interact frequently with teams in Europe and China

Determine North American opportunities to grow all business units, maximizing sales and profitability

Develop partnerships and alliances with other manufacturers and industry associations to leverage technology and maximize profits

Participate in corporate strategy development

Create a global strategy for regional implementation and set the regional development framework

Build toolkits for shop profiling and in‑store product presentation, including floorplan management

Recommended Experience / Expertise

10+ years of experience across multiple retail channels, including Home Centers, Mass Merchants, Clubs, Hardware, Independent Dealers, and E‑Commerce

Marketing and product experience in North America; global experience is a bonus

Understanding of challenges in a seasonal product category

4‑year college degree or equivalent work experience; MBA preferred

Proficiency with Microsoft Office and remote communication tools

Creative, adaptable, self‑starter who can relate to people at all organizational levels and a diverse customer portfolio

Ability to manage and motivate a high caliber team

Experience building new processes, business plans, and seeing them through to market

Thrives in an entrepreneurial, action‑oriented, fast‑paced, and sometimes chaotic work environment

High energy, self‑starter, collaborator, and creative leader who can influence and motivate a team and is willing to travel for key objectives

Utilizes data and a consumer‑first approach to grow the business

Greenworks is an Equal Employment Opportunity (EEO) employer and does not discriminate on the basis of race, color, national origin, religion, gender, age, veteran status, political affiliation, sexual orientation, marital status, or disability (in compliance with the Americans with Disabilities Act) with respect to employment opportunities.

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