Marketing Strategy Lead

Take a leap and join our team! At Gesa, we believe in the power of our people. Coming from all walks of life, our team members’ individual stories and unique experiences are our most valuable asset. But it’s how we come together, igniting our collective compassion and commitment to empowering our communities, that makes us succeed. Because we know we go further when we go together.

Get to know us: About - Gesa Credit Union

Role Summary
The Marketing Strategy Lead is responsible for leading marketing strategies across multiple high‑impact business lines, including priority portfolios critical to credit union growth. This role operates as a key strategic partner to business leaders and cross‑functional stakeholders, shaping go‑to‑market strategies, informing growth initiatives, and planning within their specific area. The Lead serves as the product expert on marketing projects, guiding prioritization decisions through rigorous analysis of market trends, member behavior, and performance data. They play a significant role in advancing test‑and‑learning initiatives, evaluating growth opportunities within assigned portfolios, and translating insights into recommendations that influence strategic direction.

What You Will Be Doing

Lead strategic marketing partnership for multiple assigned products, services or business lines, developing a deep understanding of priorities, growth opportunities, and key challenges.

Lead the development of integrated marketing and go‑to‑market strategies that align business objectives, member needs, and credit union growth goals, including support for new or expanding markets.

Develop and maintain strategic marketing plans, roadmaps, and executive‑ready materials aligned to brand standards, credit union priorities, and business‑line objectives.

Drive cross‑functional collaboration across product, digital, operations, analytics, and member experience teams to ensure cohesive strategy development and execution.

Translate market research, member insights, performance data, and competitive intelligence into clear strategic guidance that informs positioning, campaign development, and portfolio‑level decisions.

Represent Marketing in business‑line planning and prioritization forums, contributing insights and recommendations that shape sequencing and resourcing.

Establish success measures and evaluate marketing effectiveness across assigned channels and initiatives, identifying future growth targets.

Serve as a subject‑matter expert for assigned products, service, and markets by monitoring competitive, economic, and regulatory dynamics and recommending strategic adjustments to positioning, pricing, strengths, and potential changes.

Lead complex initiatives with limited supervision, managing scope, dependencies, stakeholder alignment, and agency or vendor partners to deliver outcomes on time and within agreed parameters.

Provide strategic insight, recommendations, and reporting to senior marketing leadership (AVP, VP), supporting alignment, prioritization, and decision‑making across the portfolio.

Coordinate internal communication and change management partners to support organizational awareness and readiness for major initiatives, pilots, and growth efforts.

About You

Demonstrated ability to lead strategic marketing planning within a multi‑business or portfolio environment and influence decisions through insight‑driven recommendations.

Strong strategic and critical thinking capabilities with the ability to translate complex ambiguous challenges into actionable marketing strategies.

Ability to exercise independent judgement, develop a well‑supported point of view, and constructively challenge assumptions in partnership with senior leaders and executives.

Proven skill in synthesizing market research, performance data, and competitive intelligence into insights that guide prioritization and optimization.

Advanced proficiency in using analytics and performance metrics to evaluate effectiveness and inform test‑and‑learn strategies.

Strong executive‑ready communication and storytelling skills, with experience influencing AVP, VP, and executive stakeholders.

Solid understanding of member behavior, growth strategies, and market dynamics within financial services or similarly regulated environments.

Strong prioritization and decision‑making skills within fast‑paced, evolving portfolios.

Demonstrated success leading through influence, aligning cross‑functional teams and external partners toward shared strategic outcomes.

Qualifications

Bachelor’s degree in Business Administration, Marketing, Finance, Economics, Business Analytics, Management, Communications, or a related field is required; equivalent experience may be substituted.

Minimum seven (7) years of progressive experience in strategic marketing, product, or business‑line marketing, go‑to‑market strategy, or enterprise marketing roles.

Three (3) plus years of experience supporting multi‑product or portfolio‑level growth initiatives; market expansion or pilot‑to‑scale experience preferred.

Experience with CRM platforms, analytics tools, and marketing automation systems strongly preferred.

Willingness to travel as required to support business initiatives and professional development.

Our Team Member Value Proposition

Competitive Pay

Medical, Dental, Vision, and Life Insurance

20 days/year of Paid Time Off – Plus 10 Paid Holidays!

401(k) Match

Incentive Program

Tuition Assistance and Student Loan Repayment

Commuter Benefits

Paid Time Off to Volunteer in the Community

Product discounts

Engaging Work Environment

Rewards and Recognition Programs

Full Salary Range
Richland, WA: $80,168.40–$119,957.52

Lynnwood, WA: $81,789.22–$136,315.36

Renton, WA: $87,023.73–$145,039.55

While our full pay range is listed, most new team members typically start between the minimum and midpoint based on their experience and qualifications. This approach gives room to grow within the role as your career progresses with us.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact the HR Department at (509) 378-3100 or hrmail@gesa.com to request an accommodation.

Gesa Credit Union reserves the right to revise or change the job description as needed. This job description is not all inclusive of total job responsibilities nor does it constitute a written or implied contract of employment.

Selected candidate(s) must be able to pass a pre‑employment credit/background check.

Gesa Credit Union is an Equal Opportunity Employer and a strong advocate of workforce diversity. Race/Color/Gender/Sexual Orientation/Gender Identity/Religion/National Origin/Disability/Veteran.

Equal Employment Opportunity (gesa.com)

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