DIRECTOR OF MARKETING & SOCIAL MEDIA

We're looking for a highly creative, strategic and always-thinking-10-steps-ahead type of individual to join ALEXISLAUREN as our DIRECTOR OF MARKETING & SOCIAL MEDIA. This position plays a pivotal role in brand awareness, event experiences, social engagement, partnerships, and influencer management.

Key Responsibilities

Manage and create all content assets from social media to website needs

Ideate, manage, and edit reels, before/ after's, receive UGC content

Oversee and execute strategic growth marketing through various grassroots efforts, as well as email and SMS campaigns

Secure key local sponsors and secure partnerships, including influencer management

Social Media

Lead Content Calendar, Posting, Engagement, Instagram, Tik Tok

Track towards ALEXIS LAUREN brand KPIs and growth strategy

Own execution and ideas

Track analytics and weekly performance, include larger brand marketing pacing

Graphic Design

Ideate and create newsletters and releases for any new services

Desired Experience

3+ years in social media, content creation, or marketing position

Must have a strong understanding of TikTok, Instagram and all social media platforms

Creative and detail-oriented

Self-starter and able to work independently

Experience with Canva and editing tools (Adobe Suite etc.)

Ability to commute to Coral Gables and Bay Harbor Islands, as needed

ALEXIS LAUREN is an equal‑opportunity employer committed to diversity and inclusion.

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