Director of Content Strategy & Marketing

Director of Content Strategy & Marketing

High Point Land Company | Waverly, Iowa (In-House) | Full-Time

High Point Land Company is a fast-growing land real estate brokerage and investment company operating across the Midwest. We specialize in high-value land transactions, auctions, and farm management and are building a brand that leads our industry.

We are hiring a Director of Content Strategy & Marketing to own our long-form content vision, build a scalable content engine, and turn storytelling into predictable brand growth and lead generation.

This role is built around long-form strategy first.

You will lead YouTube, podcasting, and narrative-driven content, and architect how that long-form content turns into high-impact short-form across platforms.

This is an in-house leadership position.

You will work directly with ownership, our creative team, and the business to deeply understand who we are, who we serve, and how to tell our story at a high level.

Why This Role Is Different
We are not looking for someone to post content.

We are looking for a strategist who:

Understands long-form storytelling at a high level

Knows how to turn long-form into dozens of short-form assets

Is obsessed with audience psychology and brand positioning

Wants to deeply learn our business, clients, and market

If you love studying brands, people, and storytelling as much as creating content, you will thrive here.

What You’ll Own

Build and lead our YouTube and podcast content strategy

Develop story arcs, episode themes, and content roadmaps

Turn business insight into compelling narrative content

Short-Form Content Engine

Architect how long-form content becomes high-performing short-form across platforms

Oversee storyboarding, clip strategy, hooks, and messaging

Ensure content is intentional, not random

Brand & Audience Mastery

Deeply study our business, clients, and land industry

Understand pain points, motivations, and behavioral psychology

Shape content that builds trust, authority, and connection

Lead our video editors, content creators, and marketing team

Turn strategy into organized, consistent output

Maintain quality, brand standards, and performance expectations

Performance & Growth

Track engagement, audience growth, lead influence, and brand momentum

Continuously optimize content strategy based on data

This Role Is For Someone Who:

Lives and breathes long-form content strategy

Understands how stories convert into attention and trust

Is naturally curious about people, brands, and behavior

Loves learning a business inside and out

Can lead a creative team with clear direction and standards

Proven experience leading YouTube, podcast, or long-form content strategy

Strong background in short-form content derived from long-form

Experience storyboarding, scripting, and content planning

Experience leading creative teams

Marketing leadership experience is a plus.

Storytelling and content strategy mastery is required.

Important
If you do not have experience with long-form content strategy and turning long-form into short-form storytelling, this position is not a fit.

How to Apply
Email your resume and your most relevant long-form and short-form content work (YouTube channels, podcasts, clips, case studies, or portfolios) to:

shanyn@highpointlandcompany.com

Applications without relevant content examples will not be considered.

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