Sr. Global Marketing Manager - Cardiac

Senior Global Marketing Manager – Cardiac – Abbott Point of Care (APOC)

Abbott Point of Care (APOC) seeks a senior commercial leader to drive the strategic and commercial success of the cardiac portfolio, including high‑priority New Product Introductions (NPIs). This role owns portfolio strategy, NPI road‑map, launch execution, and adoption acceleration, working cross‑functionally to transition new cardiac products from development through sustained utilization internationally.

Key Responsibilities

Own the global portfolio strategy for cardiac diagnostics, including segmentation, targeting, positioning, and investment priorities.

Shape category direction by identifying unmet clinical, workflow, and economic needs across cardiac pathways.

Translate Abbott’s growth objectives into clear, executable priorities for regions and downstream teams.

Act as the global business authority on the cardiac franchise, guiding decisions with direct revenue impact.

Own end‑to‑end NPI commercialization for cardiac products—from development handoff through launch, adoption, and scale.

Define and execute global launch strategies that accelerate evaluation, protocol adoption, and utilization.

Establish and track adoption KPIs (e.g., time to first use, protocol inclusion, utilization expansion).

Identify and remove adoption barriers (clinical confidence, workflow integration, economic justification).

Define the global value proposition for the cardiac portfolio, integrating clinical evidence, health economics, and customer decision drivers.

Ensure value narratives support solution‑based selling across cardiac pathways (ED, ICU, lab, enterprise).

Partner with sales leadership to deliver commercial programs and tools that convert interest into revenue‑generating use.

Continuously refine messaging based on field feedback and market performance.

Own the global evidence strategy for the cardiac portfolio, aligned to commercialization and differentiation needs.

Partner with Clinical and Medical Affairs to prioritize data generation, publications, and conference activity that accelerate adoption.

Ensure scientific dissemination supports guideline influence, protocol change, and customer confidence.

Leverage evidence to support enterprise buying decisions and long‑term portfolio growth.

Lead cross‑functional execution across R&D, Clinical, Sales, CX, Operations, and Regional Marketing.

Serve as the portfolio business representative to R&D, shaping development priorities and launch readiness.

Cascade strategy into clear roles, milestones, and measurable outcomes across global teams.

Own the cardiac innovation roadmap, ensuring alignment with long‑term clinical and business strategy.

Anticipate emerging trends in cardiac diagnostics and guide investment and lifecycle decisions.

Ensure Abbott continues to expand its leadership position through differentiated, scalable cardiac solutions.

Success Measures (What Winning Looks Like)

Cardiac NPIs achieve rapid adoption and protocol inclusion post‑launch

Reduced time from launch to meaningful revenue contribution

Sustained utilization growth across early‑adopter and expansion accounts

Strong pipeline creation and enterprise adoption influenced by marketing programs

Clear contribution to global cardiac revenue growth targets

Qualifications
Required:

Bachelor’s degree (B.A./B.S.)

8+ years’ experience in healthcare marketing, sales, or a related technical discipline

Demonstrated success in portfolio management, NPI launches, and commercialization

Track record of shaping markets through evidence, advocacy, or guideline influence

Strong communication skills with the ability to influence senior leaders and cross‑functional teams

Preferred:

Diagnostics or medical device industry experience

Global marketing or commercial leadership experience

People leadership experience

Strong business acumen with the ability to translate strategy into execution

Experience working in complex, matrixed organizations

Benefits include free medical coverage via the Health Investment Plan (HIP) PPO, retirement savings plan with employer contribution, tuition reimbursement, and other well‑being benefits. Participants who complete a short wellness assessment qualify for free coverage in the next calendar year.

Abbott is an Equal Opportunity Employer, committed to employee diversity.

The base pay for this position is $129,300.00 – $258,700.00. In specific locations, the pay range may vary from the range posted.

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