Sr. Lead, Category Marketing - Sportswear, Collabs, & Basketball

Sr. Lead, Category Marketing - Sportswear, Collabs, & Basketball
At Under Armour, we are committed to empowering those who strive for more, and our values guide every teammate in how they approach work and relationships.

Purpose of Role
The Sr. Lead, Category Marketing – Sportswear role is responsible for category marketing strategy and oversight of execution for all marketing related activity within the categories. The role involves crafting go‑to‑market strategies, positioning, and activation plans for specific category business units within the Americas region, driving brand consideration and affinity and retail sales through consumer‑focused marketing activations.

Your Impact

Plans and executes category campaigns that align with global category strategy and drive sales goals across revenue channels (DTC, wholesale accounts) and marketing channels (CE, in‑store, etc.)

Works with regional cross‑functional partners (revenue channel marketers, merchandising, visual, etc.) to prioritize storytelling for the Sportswear category, focusing on brand building and foundational commercial stories

Serves as single point of contact for all Sportswear marketing

Authors briefs (master, creative) to initiate and develop category‑level support elements for the Americas region, building on global briefs where relevant

Partners with regional marketing channel teams to consult on seasonal tactical briefs and acts as a stakeholder throughout seasonal execution

Drives and delivers go‑to‑market timelines for relevant global and regional campaigns

Provides input on sports marketing briefs and activation for brand assets

Coordinates with regions to ensure campaigns are regionally relevant, integrating global positioning into planning

Ensures briefs and feedback provided to global from regions aid in the development of campaign elements that can be successfully leveraged by the region

Builds budget recommendations for Americas category activation and acts as stakeholder in execution with marketing channel teams

Partners with and supports Product and Brand Marketing Leadership

Builds close partnerships with all cross‑functional teams related to the category, in region and globally, and ensures relevant insights are cascaded to key stakeholders

Collaborates with Consumer Insights team on collection of competitive analysis, industry studies and sales analysis relevant to the global market/consumer

Assists Marketing Ops to measure effectiveness of marketing tactics

Other duties may be assigned

Qualifications

Bachelor’s degree required

Minimum of 8 years of relevant marketing experience in a fast‑paced, product‑oriented, consumer‑driven company

Build marketing strategies tied to a business plan (long and short‑term)

Strong Product Marketing skills

Consumer and Business Analytics

Consumer Segmentation and Targeting

Creative Process Briefing

Budgeting, ROI Quantification

Internal client partnership‑building with product teams

Global curiosity

Strong written and verbal communication skills, including creative briefs, presentations (PowerPoint, Keynote, and verbal storytelling)

Previous experience at a sports company or retail environment is a plus

Proficiency with Microsoft Office (Outlook, PowerPoint & Excel)

Workplace Location

Location: Reside within commuting distance from our New York City office.

Work Schedule: Hybrid schedule, 4 days in‑office per week.

Relocation

Relocation may be provided up to a specified amount.

Base Compensation
$140,000.00-$180,000.00 USD

Benefits & Perks

Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community.

Under Armour Merchandise Discounts

Competitive 401(k) plan matching

Maternity and Parental Leave for eligible and FMLA‑eligible teammates

Health & fitness benefits, discounts and resources – nationwide programs to promote physical activity and overall well‑being.

Our Commitment to Equal Opportunity
At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. If a reasonable accommodation is needed to participate in the job application or interview process, please contact our Human Resources team via candidateaccommodations@underarmour.com.

Requisition ID: 164040

Location: New York, NY, US, 10001

Business Unit: Corporate

Region: North America

Employee Class: Full Time

Employment Type: Salaried

Learn more about our Benefits here

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