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Director, Media & Relations

AppDirect · San Francisco, CA, USA ·

Job type:
Full Time

Job Overview Drive and execute a comprehensive media relations strategy, steering proactive PR initiatives to support product launches and elevate brand presence across premier business and technology outlets.
Responsibilities Own media relations strategy from planning to execution.
Build proactive, calendar‑driven PR aligned with launches.
Pitch and secure coverage in top outlets (WSJ, Forbes, TechCrunch).
Write and produce media materials: press releases, pitches, bylines.
Prep executives for interviews and real‑time media moments.
Monitor news cycles and identify rapid‑response opportunities.
Requirements 10+ years in PR/media relations.
Deep journalist relationships with business and tech outlets.
Excellent writing and editing skills; press releases, pitches, bylines.
Ability to manage multiple priorities and deliver results.
Background in B2B tech, SaaS, or enterprise software.
Comfortable working with C‑suite; prep and coach executives.
Proficiency with media databases (Cision, Muck Rack) and monitoring tools.
Proficiency with Google Workspace.

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