Senior Director Marketing Promotions

Senior Director, GI Marketing – Promotions
We are seeking a strategic and collaborative Senior Director, GI Marketing – Promotions to lead promotional strategy for a leading oncology brand within gastrointestinal cancers.

In this role, you will lead the promotions team responsible for developing and executing innovative marketing tactics supporting across multiple GI oncology indications. You will partner closely with cross-functional teams to deliver compelling promotional programs that engage healthcare professionals and patients while aligning with overall brand strategy.

Key Responsibilities

Lead, coach, and develop the GI Promotions team

Develop and execute US marketing tactical plans for current and potential new indications of cabozantinib in GI cancers

Support promotional strategy across key indications including:

Differentiated Thyroid Cancer

Ensure successful execution of integrated promotional campaigns targeting US healthcare professionals and patients across personal and digital channels

Align messaging platforms and tactical execution with overarching brand strategy

Support the sales organization by ensuring brand messaging and materials are effectively communicated at sales meetings

Oversee the promotions budget , establish performance metrics, and measure program impact

Collaborate closely with field sales, sales training, market planning, and regulatory/compliance teams

Partner with the payor sales team to develop promotional materials for managed care audiences

Manage key agency and vendor relationships , including the promotional agency of record

Foster strong collaboration and culture across marketing, sales, and broader cross-functional teams

Ensure full compliance with all applicable laws, regulations, and promotional standards

Leadership Responsibilities

Directly manage members of the promotions team

Provide leadership across matrixed and cross-functional teams

Qualifications
Education

+10 years experience in marketing promotions

Oncology experience strongly preferred

Additional experience in patient marketing, advocacy relations, public relations, digital marketing is a plus

Key Skills

Ability to translate market insights and sales feedback into effective promotional strategies

Strong track record of delivering measurable commercial results

Proven leadership experience recruiting, coaching, and developing high-performing teams

Strong strategic thinking, creativity, and execution capability

Excellent presentation, communication, and stakeholder management skills

Knowledge of FDA promotional regulations and MLR review processes

Ability to effectively collaborate across complex, matrixed organizations

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