Vice President Marketing

About the Role
The Vice President of Medicare Marketing is a high-impact executive responsible for the overarching strategic vision and multi-year growth of the Medicare division. This leader manages a $200 million budget to generate 5 million annual leads while transforming SelectQuote’s marketing ecosystem into a digital-first, compliance-forward operation. The ideal candidate is a sophisticated general manager capable of “managing up” to the C‑suite, “out” to strategic partners, and “down” to high-performing internal teams.

Supervisory Responsibilities

This position has direct supervisory responsibilities.

Essential Duties and Responsibilities

Drive Strategic Initiatives: Lead cross-functional, enterprise-wide initiatives, including the launch of new marketing channels, customer segmentation, customer journey optimization both digitally and call based, and drive the exploration of untapped market opportunities.

Digital Strategy Development: Architect and execute a comprehensive digital transformation strategy to diversify lead sources and move beyond current media dependencies in partnership with the Digital team and Channel leads.

Long-Range Planning: Define and own the multi-year strategic lead generation roadmap, ensuring it aligns with the broader corporate growth objectives of SelectQuote.

Full P&L Ownership: Manage the marketing P&L for the Medicare division with a relentless focus on maximizing enterprise ROI and profitability.

High-Level Stakeholder Management: Master the ability to manage up (communicating performance and strategy to senior leadership), manage across (driving partnership with internal cross-functional peers), and manage down (mentoring and coaching internal teams).

Executive Insights: Distill sophisticated analytical rigor into high-level presentations for the senior leadership team, “managing up” by providing data-backed recommendations for strategic growth and risk management.

Agile Optimization: Oversee the daily and intra-day optimization of marketing spend through the internal and external marketing team, ensuring sales operations and workflow management teams are synchronized with lead delivery.

Escalated Compliance Oversight: Serve as the final internal authority for Marketing Compliance, proactively resolving complex regulatory concerns and ensuring all creative assets meet internal and external standards.

Strategic Partner Management: Lead high-stakes negotiations and “tough conversations” with external media agencies and affiliate partners to ensure lead quality and financial commitments are met.

Competitive Market Analysis: Utilize a deep understanding of profit drivers to identify and exploit new lead sources and digital media strategies before they become industry standards.

Customer Segmentation and Consumer Profiling: Lead research, data science models to uncover pockets of high ROI and translate that into actionable and repeatable marketing strategy across all channels.

Skills and Abilities

Demonstrated leadership skills to drive optimal business performance.

Strong communication skills, a proven ability to influence teams, and aptitude to matrix manage internal resources.

Progressive experience in roles demanding analytical rigor and discipline.

Strong business and financial acumen.

Best in class analytical skills.

Experience in operations and operational disciplines in addition to strong marketing expertise.

Entrepreneurial spirit – creativity to identify opportunities when others may not see them and a willingness to “roll up your sleeves” to execute.

Experience managing external partners and a willingness to have “tough conversations” to get the results needed.

Strong written communication and presentation skills; comfortable with high degree of interaction with senior leadership team.

Self‑motivated with an extremely strong sense of urgency.

Flexibility to adapt and change as priorities evolve.

Ability to manage multiple priorities at the same time.

Education and Experience

Bachelor’s degree (MBA preferred).

12+ years of progressive management experience in a high-level leadership role managing multi-disciplinary teams, marketing or operations.

Demonstrated ability to manage and deliver against a budgeted P&L.

Proven experience as both a player and a coach – ability to execute while also leading and influencing others.

Financial Responsibilities (budget, revenue)

This position has budget responsibility, authority and/or level of control.

Physical Requirements

Work is performed indoors with potential for exposure to safety and health hazards related to office work. Could periodically travel to other office and operational sites. The noise level in the work environment is usually moderate.

Prolonged periods of sitting at a desk and working on a computer.

Benefits
The compensation for this position is listed below. Local minimum wage laws apply. This information is posted pursuant to local requirements to provide applicants with information about what they might be eligible to receive. Individual pay decisions will depend on job-related factors such as experience, education, skill, performance, and geographic location where work will be performed. Successful candidates may be able to participate in one or more incentive compensation or short-term incentive plans, which could generate additional earnings in accordance with the terms of each plan.

Competitive Medical, Dental, and Vision Insurance

HSA/FSA

Voluntary Hospital Indemnity, Critical Illness, Accident Insurance, and Short Term Disability

Voluntary Life Insurance for Self, Spouse and Dependent

Company-paid Basic Life Insurance and Long Term Disability

Retirement plan and Employer match contribution with Profit Share

Tuition Reimbursement program

Company perks and Discount program

Engaging Wellness and Financial Education Resources

Employee Assistance Program

Incentive Plans

Disclaimer: The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required.

At this time SelectQuote does not hire applicants who solely possess temporary work visas requiring employer sponsorship of any kind including but not limited to OPT, H-1B, L-1, O-1, TN, F-1, J-1, E-3, etc.

SelectQuote Insurance Services does not discriminate against any applicant for employment, or any employee because of age, color, sex, disability, national origin, race, religion, or veteran status.

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