Senior Manager of Lifecycle Marketing

Title: Senior Manager of Lifecycle Marketing

Role Overview
We are looking for a Senior Manager of Lifecycle Marketing to join our growing marketing team. In this role, you will be responsible for developing and executing a comprehensive lifecycle marketing strategy to engage, retain, and grow our customer base. You will lead the strategy for all customer‑facing communications across email, SMS, and in‑app messaging, ensuring a seamless and personalized experience at every touchpoint of the customer journey.

Role Responsibilities
Journey Automation & Funnel Movement

Lead Nurture & Buying Committees: Design and build multi‑channel nurture programs that guide prospects from MQL to SQL, tailoring content pathways to different stakeholders (IT, procurement, C‑suite, end‑users).

Behavioral Trigger Strategy: Build automated sequences triggered by specific website behavior, user actions, and product usage data.

Event & Webinar Continuity: Partner with the Events Lead on seamless pre‑ and post‑event sequences that convert attendees into active pipeline.

Retention, Expansion & ABM

Onboarding & Adoption: Own the post‑sale communications engine to minimize user time‑to‑value and drive feature adoption.

Expansion & Upsell: Leverage ABM tactics and product usage signals to run automated upgrade, cross‑sell, and seat expansion campaigns.

Churn Mitigation & Renewals: Partner with Customer Success to identify "at‑risk" accounts early and deploy automated save‑campaigns.

Account Intelligence & Database Strategy

Account Tiers & Scoring: Partner with RevOps to tier target accounts (Tier 1/2/3) and build lead/account scoring models that route high‑intent targets to Sales.

Segmentation & Personalization: Group and filter the database to deliver hyper‑targeted, persona‑specific messaging at the exact right lifecycle stage.

Database Governance: Monitor unsubscribe rates, email deliverability, and overall database fatigue to maintain high sender reputation and audience trust.

Cross‑Functional Alignment & Brand Voice

Unified Revenue Team Alignment: Partner across Marketing, Sales, and CS to ensure high‑value accounts experience a coordinated transition from prospect to customer.

Deep Product & Persona Mastery: Invest the time to deeply understand our product suites, customer pain points, and buyer personas. Translate this knowledge into hyper‑targeted messaging that speaks directly to their daily challenges.

Air Traffic Control: Maintain a panoramic view of every digital touchpoint a customer receives across their entire lifecycle to ensure a unified brand voice.

Role Qualifications

Experience: 5+ years of dedicated lifecycle marketing, email marketing, account based marketing or marketing automation experience (B2B SaaS or ABM/Enterprise environment highly preferred).

Marketing Automation Mastery: Deep, hands‑on admin experience with enterprise MAPs (e.g., HubSpot, Marketo, Pardot).

Analytical Mindset: You live in the data. You don't just look at open rates; you track click‑to‑opportunity conversions, pipeline velocity, LTV, and churn impact.

Data Architecture Familiarity: Comfort working with tools like Salesforce to pull product behavioral data into marketing automation.

Product & Persona Mastery: Ability to deeply learn complex product portfolios and translate customer pain points into highly personalized messaging.

What We Offer

Fair, Competitive Pay: We ensure equal pay for equal work, using consistent salary bands based on market benchmarks, reviewed annually.

Salary Range: $87,500‑$109,000 determined by your experience

Comprehensive benefits: We offer an inclusive benefits package to support your overall well‑being. Eligibility depends on your role and employment status.

We encourage all individuals to apply and bring their unique perspectives to our team. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, gender, gender identity, sexual orientation, protected veteran status, disability, age, or any other characteristic protected by law. We value the different experiences and ideas our team members bring and believe they are essential to solving complex challenges and driving our mission forward.

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