Raise the Bar is one of the UK’s leading
leadership, management and people development
companies, trusted by global brands to build capability at every level of their organisation.
We partner with some of the UK’s most recognisable organisations to deliver impactful learning experiences, alongside representing over 700 of the world’s leading speakers and thought leaders.
We are a high-performance, people-first business where results are recognised and rewarded — offering genuine autonomy, strong earning potential, and the opportunity to build a meaningful career.
Why This Role is Different
The apprenticeship market is evolving — and so are we.
While many providers are pulling back, Raise the Bar is investing in areas of the levy system where employer demand remains strong and closely tied to
leadership capability, management effectiveness and people performance .
This role sits at the centre of that growth.
You’ll be working with organisations that are actively looking to strengthen how they lead, manage and develop their people — using levy-funded solutions as a strategic tool to drive performance, not just a compliance exercise.
The Role
This is a
new business role
focused on opening, developing and winning relationships with employers.
You’ll lead consultative, insight-led sales conversations with organisations looking to improve
leadership, management capability and broader people development outcomes .
Rather than volume-based selling, you’ll focus on building a
targeted pipeline of high-quality opportunities , shaping solutions that align to client priorities and delivering long-term value.
What You’ll Do
Build and manage a
new business pipeline , targeting organisations investing in leadership, management and people development
Lead
consultative sales conversations
with senior stakeholders to understand business challenges, workforce capability gaps and people priorities
Position apprenticeship programmes as part of a
broader, outcome-led development solution
Convert opportunities into high-quality, sustainable client partnerships
Develop and deliver compelling proposals aligned to client goals and budgets
Collaborate closely with Marketing to leverage campaigns, content and brand reach to support pipeline generation
Work cross-functionally with Client Solutions, Operations and L&D teams to ensure a seamless client journey
Maintain accurate pipeline and sales data to support forecasting and performance tracking
Stay ahead of market trends and employer priorities across leadership, management and people development
If you’re driven, disciplined and energised by outbound sales, this is a rare opportunity to take ownership of a revenue stream with huge earning potential.
You will be selling a suite of solutions for some of the newest and most in demand apprenticeships like AI & Automation, to Project Management & Improvement standards.
What Success Looks Like
Consistently building and converting a strong new business pipeline
Winning new employer partnerships in a competitive but opportunity-rich market
Delivering revenue growth through high-quality, outcome-focused sales
Establishing yourself as a trusted partner on
leadership, management and people development strategy
What We’re Looking For
Proven experience in a
business development / new business sales role within the apprenticeship sector
A
consultative, solution-focused approach
— able to sell value, not just products
Confidence in
outbound / proactive sales , with the ability to open doors and build relationships
Strong commercial awareness and ability to navigate evolving market conditions
Self-motivated, resilient and driven to succeed in a high-performance environment
A strong network and ability to generate opportunities through multiple channels
What You’ll Earn
You’ll be supported by a strong brand, high-quality content, and a clear focus on areas of the market where employer demand remains high — giving you the platform to succeed.
Why Join Raise the Bar
A
recognised brand
in leadership, management and people development
A
future-focused market approach
aligned to real business needs
High levels of
autonomy and ownership
in your role
A
high-performance culture
that rewards results
The opportunity to be part of a business that is
growing and evolving in the right direction
Safeguarding & Pre-Employment Checks
The successful candidate will be required to complete a range of pre-employment checks in line with our Safer Recruitment policy - including an enhanced DBS check, reference checks, and verification of qualifications where appropriate. We are committed to safeguarding and promoting the welfare of our learners.
Equality & Diversity
We are an inclusive employer and welcome applicants from all backgrounds.
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Business Development Manager
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- Job type:
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