OTC CARICAM Marketing Lead

Responsibilities

Develop, adapt, and refine strategic direction for brand, grounded in consumer and customer insights

Lead the development of annual market activation planning focused on 3-year growth drivers, demonstrating strong leadership of brand-centric cross-functional teams

Accountable for the delivery of annual brand Profit & Loss (P&L), including sales and profit results, and actively manage budget items

Support and mentor junior marketing associates on the marketing team

Manage brand equity through successful deployment and localization of global toolkits

Drive innovation strategy through flawless execution of global innovation vision board

Manage agency and cross-functional relationships at both local and global levels to deliver breakthrough results, ensuring that the region’s needs are addressed within the global matrix

Drive superior execution of programs and plans to bring the brand strategies to life, including media, creative development, and digital programs

Collaborate with the sales team to drive strong customer engagement and in-store support

Drive accountability, tracking results on key brand and program metrics, recommending course correction as necessary based on performance versus Key Performance Indicators

Basic Qualifications

Bachelor’s degree

Experience in leading people in both project-based and day-to-day situations

5 or more years of brand marketing experience in Consumer Products or Over-the-Counter (OTC) marketing

Experience delivering insights-based consumer communications and brand share growth

Experience in large scale new product launches; collaboration with global teams; delivering results in a matrix organization

Preferred Qualifications

Master’s degree

Strong financial capabilities and business acumen

Experience working in a fast paced, entrepreneurial environment

Ability to adapt and work effectively within a variety of situations including organizational changes and changes in job demands

Equal Opportunities

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day.

Job Posting End Date: 2026-07-31

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