Senior Industry Marketing Manager

Responsibilities

Own messaging, positioning, campaigns, and content for your vertical, end to end

Carry sourced and influenced pipeline targets, driving your go-to-market pod across Sales, BDRs, and pre-sales

Write and produce campaign assets, including ebooks, webinars, one-pagers, and landing pages, to the standard your market requires

Synthesize market trends, field intelligence, and performance data into messaging adjustments in real time

Design and run multi-touch, account-level campaigns in partnership with digital and the AI go-to-market engineer

Use AI to produce, test, and iterate on assets and campaigns at higher volume

Key Collaborators

Sales, BDRs, and pre-sales in your go-to-market pod

Digital Marketing

AI go-to-market engineer

Product Marketing

Content and Creative

Benefits

Have a direct impact on product and culture

Flexible work and unlimited vacation policy, virtual company events and happy hours

Commuter benefits, a work-from-home stipend, fitness subsidies

Healthcare, Dental, Vision, Short-term Disability, Long-term Disability, Health Reimbursement Account (HRA)

Parental Leave, 401K & Life Insurance

Parents@Tulip, Hey Lady, Allies@Tulip and more

About the Role
You drive a go-to-market pod alongside sales, BDRs, and pre-sales, iterating fast and owning every campaign from strategy to launch without waiting on a handoff.

You're analytically rigorous, full of ideas, and wired to see your work drive real outcomes. You thrive owning a market end to end — the narrative, the campaigns, the content, and the pipeline — not just a slice of the funnel. You've already rebuilt parts of your workflow with AI, and here you'll use it to move faster than a traditional team ever could.

AI-native practice: you have replaced meaningful parts of your own workflow with AI tools and can demonstrate it in an interview.

Strong writing: you can produce a compelling narrative piece, a tight campaign brief, or a sharp landing page without a creative team.

Analytical rigor: you understand pipeline math, read a campaign performance report, and tell signal from noise.

Low ego, high accountability: you would rather learn what works than be right.

Deep domain knowledge in a technical industrial or life sciences vertical, or a demonstrated ability to get there fast.

8-12+ years in go-to-market, strategy, product marketing, management consulting, or product management, with a record of owning outcomes rather than completing tasks.

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