Digital Marketing Manager

Title

Digital Marketing Manager
Location

Alameda, CA
Duration

6 Month Assignment
100% onsite
Responsibilities

Contribute to the development and execution of digital marketing strategies across corporate and divisional platforms.
Support the implementation of cross-division and cross-site marketing features and user experiences.
Identify opportunities to enhance digital innovation and leverage existing capabilities across teams.
Execute digital strategies for corporate marketing digital assets, including websites and online tools.
Monitor consumer behavior and analyze digital performance data to generate actionable insights.
Support SEO initiatives to improve search visibility and optimize the value of Abbott’s online portfolio.
Track and report on website, campaign, and channel performance using established metrics and tools.
Conduct competitive and marketplace analysis to inform digital strategy and optimization efforts.
Execute short- and long-term digital marketing plans and tactical programs.
Support the implementation of multi-channel campaigns, ensuring consistency across digital touchpoints.
Assist in managing website content updates, enhancements, and optimization initiatives.
Provide recommendations for improving content and functionality based on user needs and data insights.
Partner with internal teams, divisions, and external agencies to execute digital initiatives.
Provide guidance on digital marketing best practices, tools, and processes when needed.
Support cross-functional efforts related to customer lifecycle management and engagement strategies.
Collaborate with teams to enable alignment across divisional digital marketing efforts.
Support adherence to enterprise digital marketing policies, standards, and processes.
Ensure digital activities align with corporate brand guidelines and requirements.
Assist in maintaining consistency across digital touchpoints and customer experiences.
Participate in training and knowledge-sharing initiatives related to digital marketing.
Stay informed on emerging digital technologies, trends, and best practices.
Identify opportunities to improve digital performance and recommend enhancements.
Contribute ideas to evolve digital capabilities and improve user experience across platforms.
Strong understanding of digital marketing channels and tools
Working knowledge of SEO, analytics, and website optimization
Ability to translate insights into actionable recommendations
Effective collaboration and stakeholder communication skills
Awareness of industry trends, competitive dynamics, and digital innovation
Years Experience

8+ years with a minimum of 6+ years in a technology role.
Skills

Requires knowledge of enterprise-wide systems, Internet technologies, and experience with developing and implementing various digital marketing strategies and programs.
Education

Bachelor's Degree: Bachelor's degree in Marketing, Business, or IT
Master's Degree: MBA preferred
Consultants Eligible Benefits Upon Waiting Period

Medical and Prescription Drug Plans
Dental Plan
Vision Plan
Health Savings Account (for High-Deductible Health Plans)
Flexible Spending Accounts (Health, Limited Purpose, Dependent Care, Commuter Parking and Commuter Transit)
Supplemental Life Insurance
Short Term Disability (coverage varies by state)
Long Term Disability
Critical Illness, Hospital coverage, Accident Insurance
MetLife Legal, MetLife ID Fraud, and MetLife Pet Insurance
401(k)

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