OTT Marketing Manager

OTT Marketing Manager
Duration: 9 months contract

Location: New York, NY 10036

Responsibilities

Plan and oversee paid marketing campaigns with direct OTT partners from ideation to media planning and execution to post‑campaign recap and analysis.

Work with the key Client Central Marketing teams to identify new marketing tactics to drive engagement, sign‑ups, viewership, and first‑to‑market opportunities.

Analyze data provided by OTT device partners and provide recommendations and insights, acting as in‑house expert on assigned partners.

Partner across client International Streaming Media Strategy, Program Marketing, Analytics and Organic Marketing teams to align marketing beats, optimize targeting, identify successful tactics, and communicate learnings across teams.

Work with Director of Connected TV (Paid) Marketing to ensure efficiency across all campaigns, optimizing lines and reallocating spend as applicable to meet goals.

Help develop creative briefs to guide the marketing creative process and support alignment of internal marketing teams on goals and strategies for content campaigns.

Basic Qualifications

Bachelor's Degree.

4+ years experience in streaming with an extensive background of planning and developing, deploying, and analyzing campaigns.

Experience working with CTV and OTT partners.

Track‑record of planning and leading media campaigns and clearly presenting progress and results.

Understanding of media Key Performance Indicators and how they relate to lifetime consumer metrics.

Ability to derive significant insights from media campaigns and articulate findings.

Previous hands‑on experience with digital marketing campaign set up and optimization.

Experience using data and KPI metrics to monitor and measure performance, measure efficiency, and plan ongoing improvements to media campaigns.

Strong understanding of standard reporting suites (Adobe or G‑Analytics) and Excel is a requirement.

Excellent communication skills and ability to foster strong relationships cross‑functionally.

A data‑driven approach to projects, with experience analyzing and reviewing results.

Excellent oral and written communications skills in English; additional languages a plus.

Dexian is an Equal Opportunity Employer that recruits and hires qualified candidates without regard to race, religion, sex, sexual orientation, gender identity, age, national origin, ancestry, citizenship, disability, or veteran status.

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