Freelance Campaign Copywriter

Idea Peddler is seeking a freelance Campaign Copywriter with agency experience to support destination, tourism, hospitality, and place-based marketing initiatives.

We are looking for a builder.

Someone who understands agency life, can work quickly, and knows how to take a partially developed concept and expand it into a campaign.

This role is less about creating the original strategy and more about helping bring strategic and creative ideas to life through language.

Additional consideration will be given to candidates with destination, tourism, hospitality, hotel, resort, or travel industry experience.

Experience

4–7 years of advertising agency experience

Portfolio demonstrating campaign development and advertising work

Experience developing headlines, campaign extensions, and messaging systems

Hospitality, destination, travel, tourism, lifestyle, or experience-based brands preferred

What You'll Do

Develop campaign headlines and advertising copy

Create hooks, messaging territories, and campaign extensions

Build tone-of-voice systems and messaging frameworks

Expand strategic and creative concepts into executable campaigns

Develop multiple routes, options, and variations

Write across digital, print, social, video, outdoor, experiential, and presentation formats

Support Creative Directors and Strategists throughout concept development

The Right Candidate
You are comfortable receiving:

A strategic insight

A campaign territory

A positioning statement

A creative concept

A rough idea on a whiteboard

And turning it into:

Headlines

Hooks

Messaging frameworks

Campaign extensions

Tone systems

Advertising executions

Long‑term campaign language

Portfolio Requirements
Please submit:

Portfolio website or PDF

3–5 examples of advertising campaign work

Examples demonstrating headline development and campaign expansion

Brief description of your role on each project

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