Director of Franchise Recruitment Media

Job Title: Director of Franchise Recruitment Media
Job Level: Full Time Exempt
Department: Marketing
Reports to: VP of Franchise Recruitment Marketing
Position Summary
This role is responsible for leading the HOTWORX Media Studio, an in‑house content program dedicated exclusively to franchise development. This position exists to build the most compelling franchise recruitment media platform in the fitness industry by producing consistent, high‑quality content that attracts qualified franchise candidates, strengthens the HOTWORX brand, and lowers the long‑term cost of franchisee acquisition.

The Director of Franchise Recruitment Media will oversee the planning, production, distribution, and performance of all franchise development media while collaborating directly with the Founder & CEO, the Franchise Development Team, Marketing Department, and Information Technology Team to communicate the HOTWORX story through engaging digital content.

The mission of the HOTWORX Media Studio is to replace dependence on outside creative agencies by becoming an internal content engine that continuously educates, inspires, and converts prospective franchise owners through authentic storytelling and innovative media production.

Mission
Develop and operate the HOTWORX Media Studio as the industry's premier franchise recruitment content program by producing world‑class media that positions HOTWORX as the most innovative and technology‑forward fitness franchise in the world. Create compelling content that attracts qualified franchise candidates while continually strengthening brand awareness, improving lead quantity and quality, increasing franchise conversions, and reducing franchise recruitment costs over time.

Essential Duties and Responsibilities
Including the following, other duties may be assigned as business needs dictate:

Founder Brand Development

Produce and publish regular video content across Facebook, Instagram, LinkedIn, X, and emerging social platforms.

Develop educational posts, leadership articles, short‑form videos, and long‑form content.

Coordinate photography, filming schedules, interviews, and speaking opportunities.

Repurpose long‑form content into multiple social media assets each week.

Manage the CEO's content calendar and publishing schedule.

Franchisee Success Story Program

Produce at least one professionally developed franchisee success story each month.

Film owner interviews throughout the country.

Highlight multi‑unit growth, community impact, and business success.

Capture written testimonials, photography, and video assets.

Create social media clips and long‑form feature stories from each interview.

Studio Grand Opening Media

Studio opening videos

Ribbon‑cutting coverage

Franchise owner interviews

Customer testimonials

Drone footage where appropriate

Social media launch campaignsHighlight reels for franchise recruitment

CEO Podcast Production

Guest scheduling

Episode planning

Recording coordination

Video production

Audio editing

Publishing

Social media promotion

Short‑form highlight clips

Distribution across podcast platforms

Potential guests include:

Franchise owners

Industry experts

Vendors

Athletes

Business leaders

HOTWORX executives

Franchise Recruitment Content Development

Why HOTWORX?

Technology Advantage

Future of Fitness

AI in Fitness

Franchise Buying Process

Available Markets

Convention Highlights

New Product Launches

Training Programs

Technology Innovations

Company Milestones

AI‑Generated Educational Media

Educational videos

Animated explainers

AI‑assisted graphics

Interactive presentations

Digital brochures

Infographics

Recruiting assets

Orientation Day and other collateral support materials

Live Summit and Webinar Production

Presentation development

Registration pages

Recording

Live production

Editing

Repurposing webinar content into multiple marketing assets

Social Media Leadership

Facebook

Instagram

LinkedIn

X

YouTube

TikTok (when appropriate)

Ensure consistent branding and messaging across all channels.

Media Studio Management

Editorial calendar management

Production scheduling

Vendor coordination

Equipment management

Studio organization

Creative asset library management

Brand standards

Production workflow optimization

Performance Metrics

Qualified franchise leads generated

Cost per franchise lead

Cost per franchise sale

Social media engagement

Video views and watch time

Podcast downloads

Live Summit and Webinar attendance

Website traffic generated

Email subscriber growth

Franchise application/request for initial consideration (RFIC) growth

Orientation Day attendance

Number of Franchise agreements influenced by media initiatives

Desired Qualifications

Bachelor’s degree in Marketing, Communications, Journalism, Film Production, Digital Media, or a related field (or equivalent professional experience).

Five or more years of experience in digital marketing, brand storytelling, media production, or content strategy.

Expertise in video production, editing, photography, and social media management.

Strong writing and interviewing skills.

Experience managing podcasts, webinars, and multi‑platform content campaigns.

Working knowledge of AI‑powered creative tools and workflow automation.

Highly organized with the ability to manage multiple projects simultaneously.

Willingness to travel for franchisee interviews, conventions, grand openings, and corporate events.

The Ideal Candidate

The ideal Franchise Recruitment Creative Director is equal parts storyteller, filmmaker, journalist, marketer, producer, and strategist. This individual understands that every piece of content should strengthen the HOTWORX brand while moving prospective franchisees one step closer to ownership.

They are passionate about working out and innovation, energized by emerging technology, and committed to building the most influential franchise recruitment media platform in the fitness industry. Their work will not simply tell the HOTWORX story—it will help shape the future growth of the brand by inspiring the next generation of franchise owners.

Work Schedule

Monday – Friday: 8:30am‑5pm CST

Some projects and events may require longer hours. There will be times when this individual will be required to come in early and stay late during the work week.

Additional company events such as annual conventions may require attendance.

Compensation

Base Annual Salary: $90,000

Commission:

$1,000 if 12 new deals sold in a calendar month, $500 if 3 transfers closed in a calendar month

$2,000 if 14 new deals sold in a calendar month, $750 if 5 transfers closed in a calendar month

$3,000 if 17 new deals sold in a calendar month, $1,000 if 7 transfers closed in a calendar month

Benefits

80% Employer‑paid benefits for employee, which include medical, dental, and vision

401K opportunities and eligible for Colonial Life opportunities

Eligible for Flexible Time Off after 60 days of employment

Corporate membership to HOTWORX and SOL SPA

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