Head of Marketing

Our client is looking for a Head of Marketing to lead the development and execution of the brand and marketing strategy as they continue to gain market share. As Head of Marketing, you’ll ensure a consistent, compelling and commercially effective brand presence whilst driving customer engagement and commercial performance. You’ll also be tasked with strategic leadership across the brand and marketing function whilst also ensuring return on marketing investment through your marketing teams.

Responsibilities

Accountability for significant marketing budget and agency investment

Senior stakeholder engagement across business functions

Define and own the end-to-end brand and marketing strategy

Establish clear KPIs and performance frameworks to measure brand impact and ROI

Identify opportunities to strengthen market position and customer engagement

Drive innovation across marketing channels, partnerships and communications

Act as the senior custodian of the brand across all channels

Lead brand positioning and perception strategy across consumer audiences

Lead the development and execution of integrated, multi-channel marketing strategies, including, advertising and media, PR, communications and partnerships, social media, content and print

Ensure alignment across national, local, category and digital marketing activity

Use insight and analytics to continuously improve effectiveness and efficiency

Lead, inspire and develop a high-performing marketing and brand function

Build capability across strategic planning, campaign delivery and channel specialisms

Maintain financial control and deliver activity within agreed budgets

Required Skills

Significant experience leading brand and marketing strategy at a senior level

Proven track record in delivering integrated, multi-channel marketing campaigns

Experience managing significant budgets and delivering measurable ROI

Strong stakeholder management across multiple business functions

Experience leading and developing high-performing teams

Previous multi-site experience would be advantageous

A strategic focus with strong commercial awareness

Strong analytical capability with a data-driven approach

Benefits
As Head of Marketing, you’ll receive a highly competitive base salary and several benefits including, matched pension, generous bonus and enhanced earnings scheme, company car and private medical care.

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