Digital Marketing Manager

Digital Marketing Manager
On-site (with some flexibility) Full-Time
A2Z The Agency - Appleton, WI
$60,000–$75,000 (based on experience and qualifications)

ABOUT THE ROLE
A2Z The Agency is looking for a hands‑on Digital Marketing Manager who knows how to build smart campaign strategies, work in the data, and turn insights into meaningful results for clients.

This role is for a digital marketer who is ready for more ownership, more client exposure, and more room to shape how campaigns are planned, launched, optimized, and reported. You’ll work across a diverse mix of local, regional, and national clients, bringing variety to the work and real impact to the results.

The right person understands how digital campaigns perform, who to target, how to reach them, and how to adjust when results can be stronger. You should be comfortable overseeing campaigns from strategy through execution, including implementation, monitoring, optimization, reporting, and client communication.

A2Z uses digital advertising platforms with advanced audience targeting capabilities, including geography, behavior, audience intent, and cross‑channel engagement. Experience with these types of tools is a plus. More importantly, you should understand how to build a smart campaign, monitor performance, and make clear recommendations that improve results.

You’ll have autonomy to own campaign performance while being supported by the VP & Creative Director, creative team, project management support, and a collaborative internal team. As the team grows, you’ll also help guide a Marketing Coordinator who will support reporting, QA, coordination, and organic social and content execution.

We care about thoughtful strategy, clean execution, and work that clients can trust.

If you like asking “How can this perform better?” and then making the changes to get it there, you’ll fit right in.

WHAT YOU’LL DO
Develop & Guide Campaign Strategies

Develop digital marketing and campaign strategies based on client goals, target audiences, budgets, and performance opportunities

Recommend channel mix, targeting approaches, messaging considerations, and campaign structure

Translate strategy into clear execution plans that can be launched, tracked, optimized, and reported on

Oversee Digital Campaign Execution & Performance

Oversee campaign setup, launch, monitoring, optimization, and reporting

Build and refine target audiences using available client, behavioral, geographic, retargeting, and lookalike audience data

Ensure campaigns are built accurately across targeting, budgets, pacing, tracking, creative inputs, conversions, and reporting

Work with digital advertising platforms that may include search, social, display, video, location‑based, and cross‑channel targeting tools

Monitor performance and recommend adjustments to improve reach, relevance, efficiency, results, and ROI

Analyze Results & Communicate Insights

Review campaign data to understand what is working, what is not, and why

Translate performance data into clear, practical recommendations for clients and internal teams

Present updates, share insights, and recommend next steps based on performance

Help clients understand how campaign decisions connect to their goals and outcomes

Support Integrated Client Work

Serve as a key contact for clients on campaign execution, performance, and ongoing marketing initiatives

Help ensure paid media, PR, content, and broader marketing efforts are aligned and moving forward

Collaborate with the creative team, project management support, and internal leadership to keep campaigns connected and consistent

Help Grow the Function

Help refine workflows, reporting, QA, and campaign processes as A2Z’s digital work grows

As the team grows, help guide and mentor a Marketing Coordinator while reviewing work for accuracy, quality, and alignment with client goals

Bring forward ideas and opportunities to strengthen campaign performance and client success

What We’re Looking For
Experience

3–5 years of experience overseeing digital marketing or digital advertising campaigns, or equivalent hands‑on experience

Experience developing campaign strategies based on client goals, audiences, budgets, and performance data

Experience implementing, monitoring, optimizing, and reporting on digital campaigns

Experience across multiple clients, brands, industries, or business goals preferred

Agency experience is a strong plus

Experience presenting campaign performance, insights, and recommendations to clients

Experience with advanced targeting, location‑based advertising, programmatic, display, video, search, paid social, or similar digital campaign environments is a plus

Experience mentoring or guiding junior team members is a plus

Skills

Strong understanding of digital campaign strategy, setup, optimization, and reporting

Ability to identify target audiences and recommend how to reach them effectively

Experience analyzing campaign data and turning insights into action

Understanding of campaign pacing, budget allocation, creative testing, targeting adjustments, and performance optimization

Familiarity with digital advertising channels such as search, social, display, video, or location‑based advertising

Experience with Google Analytics, campaign tracking, UTMs, and reporting tools

Ability to explain performance clearly and recommend practical next steps

Experience with project management tools such as Basecamp, Asana, or similar platforms is a plus

What Makes You a Fit

You are strategy‑minded, execution‑capable, and performance‑driven

You enjoy both planning campaigns and staying close enough to the work to improve them

You are curious about audiences, messaging, platforms, and what makes people take action

You understand how to make campaigns perform and how to adjust when they are not

You are comfortable managing multiple client accounts and timelines at once

You communicate clearly and confidently with both internal teams and clients

You are proactive, solutions‑focused, and comfortable bringing forward recommendations

You take ownership and follow through without needing constant direction

You enjoy working in a small, growing agency where your ideas, initiative, and expertise can make a real difference

Why A2Z The Agency

Real impact: Directly influence campaign performance and client success

Strategic ownership: Shape campaign strategies and see them through execution, optimization, and reporting

Room to build: Help strengthen the systems, reporting, and campaign processes that support A2Z’s growing digital work

Autonomy with support: Own your work while collaborating with leadership, the creative team, project management support, and the broader internal team

Variety: Work across industries, clients, goals, and campaign types

Client connection: Play an active role in guiding ongoing client marketing efforts

Growth opportunity: Help build A2Z’s digital marketing capabilities as the agency grows

Team culture: Join a collaborative, creative, and fast‑paced team that cares about doing strong work for clients

Benefits: Competitive pay, PTO, holidays, health/dental/vision, Simple IRA with match, and flexibility

Details

Full‑time (40 hours/week)

Appleton, WI, on‑site with some flexibility

Monday–Friday, 8:00 AM – 5:00 PM (flexible lunch)

Reports to Vice President & Creative Director

To Apply
Submit your resume and, if available, examples of campaigns, reporting, strategy recommendations, or performance results you’ve helped shape. We’re most interested in how you think, how you approach performance, and how you communicate results.

About A2Z The Agency
A2Z The Agency is a full‑service marketing agency with more than 19 years of experience helping brands grow through strategy, branding, digital, design, social media, and public relations.

Job Type
Full‑time

Pay
$60,000.00 - $75,000.00 per year

Benefits

Dental insurance

Flexible schedule

Health insurance

Life insurance

Paid time off

Retirement plan

Vision insurance

Work Location
In person

#J-18808-Ljbffr