PPC Specialist (Social Paid / Adwords)

PPC Specialist (Social Paid / Adwords)
About Bold+Beyond
At Bold+Beyond, we help brands to create value and drive long‑term growth. Bold+Beyond is a consulting and creative agency that specializes in driving awareness, growth, and customer retention in today’s increasingly complex, cluttered world. Our core value is a mix of 50% strategy and 50% creativity. We are proud to work with some of the most influential brands in the world from Fortune 500 companies to fast‑growing startups such as HUM Nutrition, Prive Revaux, SureSale, Agnetix, and Clay AIR.

Location: Beverly Hills / West Hollywood – Actual Location: Remote – Hours: Full‑Time – Start Date: Immediate

Responsibilities

Customer/User Acquisition including paid social, paid search, display, and partnerships

Manage and optimise large‑scale paid social on Facebook, Instagram, LinkedIn, YouTube and paid search on Google AdWords, Bing, Apple Search, and Amazon Search to meet target KPIs across diverse initiatives (revenue generation, new subscribers, win‑back, new product or series awareness, app installs, content sampling, video views, product engagement)

Generate, maintain, and refine keyword lists (long‑tail keywords and phrases), ad copy, site link extensions, and other campaign assets

Perform ongoing keyword research for inclusion and exclusion

Implement digital marketing campaigns on paid social channels (Facebook, Instagram, Pinterest, Twitter, Snapchat)

Adjust and optimise marketing campaigns/keywords and plans to meet changing market and competitive conditions to hit ROAS targets using feedback & input from Senior leadership

Adjust and update ad assets and monitor campaigns

Pull platform reporting to monitor campaign pacing and keep campaign reports up to date

QA campaign launches and ensure data is properly fed into reporting tools

Demonstrate interest in developing stronger analytical skills to measure and report on marketing programs and KPIs

Manage the monthly invoicing process

Create and deliver presentations of test results and strategies to clients

Collect data that can be analysed to develop optimisation strategies to ensure campaign performance and drive growth

Stay abreast of new platform updates and features

Special ad‑hoc projects as needed

Requirements

3+ years of experience in paid social campaigns (Facebook, Instagram, YouTube, and/or other social channels)

Experience with creating advertising campaigns, composing audience targeting strategies, generating ad creative for testing, and optimising for increased ROAS

Demonstrated ability to interpret data for insights and next steps

Facebook Blueprint certification preferred

Exceptional verbal and written communication skills

Understanding of social media metrics, conversion funnels, and ability to link results with specific elements of a broader campaign

Demonstrated self‑direction and motivation – ability to be autonomous and pursue new aspects of an evolving field, drive the team forward, and thrive under challenges

Works well under pressure; some responsibilities may be time‑sensitive and under tight deadlines

Video editing skills / knowledge of Adobe Premiere is a plus

Benefits
Competitive salary, flexible working arrangements, ongoing professional development opportunities, and a collaborative work environment focused on strategy and creativity.

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