Lifecycle Marketing Manager - ANZ

About MoleMap
MoleMap is a leading skin cancer detection and monitoring service, combining dermatology expertise with advanced technology to help save lives. Across ANZ, we’re focused on delivering exceptional patient experiences while driving preventative healthcare outcomes at scale.

We operate across three main pillars- Surveillance, Corporate and Treatments.

The recently restructured Marketing team means that the successful candidate is joining at an exciting time and can work with leadership to establish a marketing growth model for the future.

The Role
We’re looking for a data-driven Lifecycle Marketing Manager to own and optimise the end-to-end customer journey across ANZ. This role is responsible for driving growth through smarter acquisition journeys, improving retention, and unlocking re-engagement opportunities across owned channels.

You’ll take full ownership of lifecycle communications, CRM and website conversion performance, using insights, experimentation, and automation to continuously improve conversions to bookings and revenue.

Key Responsibilities

Lifecycle Strategy & Ownership
Own the full customer lifecycle from acquisition through to retention and re-engagement
Design and implement lifecycle plans that improve conversion, frequency, and lifetime value across B2C and B2B pillars
Identify key drop-off points and opportunities across the funnel, and proactively optimise

Email Marketing & CRM (HubSpot)
Build, manage and optimise email marketing programs in HubSpot
Develop advanced segmentation strategies to deliver personalised, relevant communications
Create and maintain automated lifecycle flows (e.g. onboarding, reminders, reactivation)
Continuously A/B test and optimise communications to drive greater conversion to booking

SMS Marketing
Own the SMS marketing strategy and execution as part of the broader lifecycle program
Integrate SMS into key journeys (appointments, reminders, re-engagement, promotions)

Website CRO & Experimentation
Take full ownership of website conversion rate optimisation (CRO)
Plan, execute, and analyse A/B and multivariate tests across key pages and funnels
Work closely with suppliers and internal stakeholders to implement improvements
Continuously improve booking flows, landing pages and user experience

Data, Analytics & Insights
Leverage data across owned channels (email, SMS, website) to identify trends and opportunities
Build and track key lifecycle metrics (conversion, retention, LTV, engagement)
Use insights to inform strategy and prioritise initiatives
Establish a culture of continuous testing, learning, and optimisation

What You Bring

4+ years experience in lifecycle, CRM, or growth marketing roles

Marketing degree (or equivalent)

Strong hands-on experience with HubSpot (or similar CRM platforms)

Proven track record in building automated lifecycle journeys and segmentation strategies

Experience running CRO programs and A/B testing frameworks

Analytical mindset with confidence working with data to drive decisions

Strong stakeholder management and cross-functional collaboration skills

Nice to Have

Experience in healthcare, multi-location businesses, or services-based industries

Familiarity with booking funnels and lead-to-appointment conversion optimisation

Experience working across ANZ markets

Why Join MoleMap

Meaningful work that contributes to early skin cancer detection and prevention

Opportunity to implement, optimise and own and shape the lifecycle function end-to-end

Collaborative, high performing, data-driven marketing team

Room to experiment, test, and make a measurable impact

Employee Assistance Programme (EAP) providing confidential counselling and support

Wellbeing / Life Balance Leave of one week per year to support mental, physical, and personal wellbeing

Annual complimentary MoleMap offers and employee discounts

A supportive, inclusive, and collaborative workplace culture that actively prioritises employee wellbeing

Flexible working arrangements, including hybrid and remote options where possible

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