Media Strategy Associate

Responsibilities

The Associate, Media Strategy turns advertiser briefs and RFPs into compelling, insight-driven proposals that help Kargo’s sales team win

This role sits at the intersection of creative thinking and strategic rigor — responsible for building the pitch materials, learning agendas, and sales collateral that make Kargo’s value proposition impossible to ignore

Without this role, the sales team goes to market with generic decks and leaves revenue on the table

RFP responses are consistently strong, on-brand, and on-time — Sales proposals are being delivered to front-line teams with enough lead time for review, reflect a clear understanding of the advertiser’s objectives, and require minimal rework before going external

Sales collateral library is current and actively used — Pitch decks, one-pagers, and product materials are up to date, reflect Kargo’s latest offerings, and are being pulled and used by the sales team without prompting

Strategic learning agendas designed for at least a defined set of top-tier clients — Research-backed measurement and testing plans are in market with priority advertisers, positioning Kargo as a thought partner rather than a vendor

Product knowledge translated into clear sales-ready materials — Each product in Kargo’s portfolio has a clear, accurate, and compelling sales narrative that front-line teams can use confidently with advertisers

Proactive lead-generation collateral produced without being asked — At least a defined cadence of outbound-ready materials — trend reports, category insights, creative hooks — are developed and delivered to sales to create new conversation starters

Qualifications

Strong written communication skills, including the ability to craft narratives that connect data to advertiser objectives

Proficiency in MS Excel and Google Sheets for data analysis, revenue reporting, and performance tracking

Working knowledge of the digital advertising ecosystem, including online advertising fundamentals and emerging media trends

Advanced PowerPoint and Google Slides skills, with the ability to build polished, strategic, visually compelling presentations independently

1–2 years of experience in media, advertising, marketing, or a related field — including internship experience

Familiarity with third-party research vendors and how to incorporate data into strategic storytelling

Experience supporting a sales or client‑facing team in a fast‑paced media or ad‑tech environment

Thinks about the bigger picture — not just what to include in a deck, but what story it needs to tell

Approaches each brief with original ideas that go beyond the obvious, connecting advertiser goals to Kargo’s capabilities in unexpected and compelling ways

Produces work that is accurate, polished, and on‑brand even when working across multiple projects with tight deadlines

Catches errors and inconsistencies before work goes external, without needing someone else to QA it

Brings ideas and suggestions to the team rather than waiting for direction at every step

Identifies opportunities to create useful materials or improve existing ones without waiting to be asked

Translates complex product functionality and data into language that is simple, credible, and easy to act on

Writes and presents in a way that is clear, confident, and tailored to the audience — whether that’s an internal sales team or a C‑suite advertiser

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