Regional Director Sales - West

We Deliver the Goods
Competitive pay and benefits, including Day 1 Health & Wellness Benefits, Employee Stock Purchase Plan, 401K Employer Matching, Education Assistance, Paid Time Off, and much more. Growth opportunities performing essential work to support America’s food distribution system. Safe and inclusive working environment, including culture of rewards, recognition, and respect.

Job Description
The role involves planning, developing, and managing all sales and marketing activities necessary to successfully market products and services to customers. It also includes establishing sales territories and goals, determining product lines, managing pricing, promoting sales, developing staff, providing training, conducting market research, and effectively managing assigned personnel. The position works as a team member within the department and cross‑functional teams as required.

Position Purpose
Responsible for planning, developing, and managing all sales and marketing activities necessary to successfully market products and services to customers. Also, responsible for establishing sales territories and goals, determination of product line, price management, sales, promotion, staff development, training, and market research. Effectively manage assigned personnel. Functions as a team member within the department and cross‑functions, as required, and performs any duty assigned to best serve the company.

Primary Responsibilities

Develops and implements strategic marketing plans and sales plans and forecasts to achieve corporate objectives for products and services.

Develops and manages sales/marketing operating budgets.

Plans and oversees advertising and promotion activities including print, online, electronic media, and direct mail.

Develops and recommends product positioning, packaging, and pricing strategy to produce the highest possible long‑term market share.

Achieves satisfactory profit/loss ratio and market share in relation to preset standards and industry and economic trends.

Establishes and maintains relationships with industry influencers and key strategic partners.

Guides preparation of marketing activity reports and presents to executive management.

Establishes and maintains a consistent corporate image throughout all product lines, promotional materials, and events.

Directs sales forecasting activities and sets performance goals accordingly.

Directs staffing, training, and performance evaluations to develop and control sales and marketing programs.

Directs market channel development activity and coordinates sales distribution by establishing sales territories, quotas, and goals.

Represents company at trade association meetings to promote product.

Meets with key clients, assisting sales representative with maintaining relationships and negotiating and closing deals.

Coordinates liaison between sales department and other sales related units.

Analyzes and controls expenditures of division to conform to budgetary requirements.

Assists other departments within organization to prepare manuals and technical publications.

Prepares periodic sales report showing sales volume, potential sales, and areas of proposed client base expansion.

Reviews and analyzes sales performances against programs, quotes and plans to determine effectiveness.

Directs product research and development.

This position is a traveling role. Roughly 60%, but can vary and be higher at times.

This position is open to those living in Southern California or Colorado.

Required Qualifications

High School Diploma or Equivalent.

7-10 years foodservice industry sales or related experience with supervisory experience. Distributor experience highly preferred.

Intermediate Excel skills to include pivot tables and VLOOKUP.

Compensation
$105,000 - 145,000 base salary + 50% annual incentive potential.

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