Remote Lifecycle Marketing Manager

Experienced marketers will find a contract opportunity for a Remote Lifecycle Marketing Manager focused on designing and executing end-to-end lifecycle campaigns for the Mailchimp product, utilizing customer data and marketing automation tools to engage and retain small business customers.
Key responsibilities

Design, launch, and manage multiple lifecycle marketing campaigns across various channels, ensuring optimal segmentation and orchestration
Identify customer insights and data to develop effective go-to-market strategies and measure campaign performance
Collaborate with cross-functional teams and analytics to optimize campaigns and drive marketing effectiveness through data and AI

Required qualifications

5+ years of experience in B2C or B2B lifecycle marketing
Strong understanding of customer and behavioral data for campaign segmentation and targeting
Experience with marketing automation tools, such as Marketo or Campaign Manager, is a plus
Exceptional project and time management skills to handle multiple complex projects
Ability to collaborate with technical teams to enhance marketing effectiveness using data and models