Media Consultant - Athens Radio

Location
GA-Athens

Job Title
Media Consultant - Athens Radio

Position Overview
Cox Media Group (CMG) is looking for Media Consultants (MCs) for outside sales roles focused on acquiring new clients and managing existing accounts. We’re seeking talented, enthusiastic, motivated, and goal-oriented individuals who are self-starters and excel in a fast-paced work environment.

As a Media Consultant, you will acquire new clients and strengthen relationships with existing ones to become a marketing solution provider that understands each customer’s unique business goals and helps them achieve those goals through your media assets. In this field-based role, you will regularly collaborate with a team of sales professionals and use industry-leading tools and resources to create integrated marketing solutions that help clients achieve their business objectives.

This role focuses on generating new and incremental radio and digital revenue. The main job is to prospect for new business, develop innovative cross-platform advertising solutions, run effective marketing campaigns, and build strong relationships and business partnerships within the community. The Media Consultant is also responsible for retaining and expanding their existing accounts through insight-driven proposals, performance metrics, and by maximizing all radio station and digital assets.

To succeed, you’ll need to be driven, resourceful, organized, customer-focused, and a problem-solver. You also must have effective communication skills and the ability to build both new and lasting client relationships. The ideal candidate should have strong presentation and time management skills, along with the ability to generate new business.

In return, we offer a unique career opportunity - one where you face a challenging mission, have access to world-class tools to help you succeed, and can realize your full potential as a sales professional. This position provides an opportunity to increase your income through a rewarding commission structure.

You’ll also join a team dedicated to making a positive impact on those we serve. CMG annually generates tens of millions of dollars in economic value for our communities.

Essential Duties and Responsibilities

Identifies and assesses sales opportunities and applies resources and strategies appropriately

Solicits new business through prospecting and cold calling

Consistently manages target accounts within the pipeline

Generates revenue by developing new accounts and expanding existing ones

Prepares proposals to present to Sales leaders, along with existing and potential clients

Consults clients on all CMG solutions and offerings, demonstrating a deep understanding of product capabilities, measurement, attribution, and KPIs

Responsible for learning and selling fully integrated advertising solutions using our complete range of audio and digital products

Responsible for meeting and surpassing all sales targets as outlined by the General Sales Manager and/or Director of Sales

Performs a needs analysis and account review to identify the customer’s most important needs

Creates effective marketing strategies to satisfy each client’s needs and goals

Creates engaging and convincing presentations that generate new or additional business

Successfully negotiates advertising rates

Showcases product knowledge and its value to customers

Matches available station sponsorships with the needs of prospects and clients, then persuasively presents and sells those sponsorships

Collaborates with internal departments to oversee account stewardship throughout the process

Uses CRM (HubSpot) to track and manage daily activities, build a pipeline, ensure execution, and generate weekly projections and revenue reports

Upsells existing customers by sharing performance metrics, research insights, and proven results

Collaborates with account management to provide timely and accurate traffic instructions, conduct account maintenance, including make-goods, and collect on aging receivables

Attend sales meetings, training sessions, and remote client meetings

Minimum Qualifications

Two years of experience in new business development and prospecting within media sales or a related sales role

Demonstrated track record of increasing revenue through effective campaigns

Proven success in working with people (i.e., career, school, organizations, sports, etc.)

Strong analytical, problem-solving, communication, interpersonal skills, and business acumen

Ability to multitask and work in a high-pressure, fast-paced environment with tight deadlines

Excellent marketing, presentation, and closing abilities

Excellent attention to detail and strong organizational skills

Capable of successfully negotiating with customers to achieve a strong return on investment

Experience in prospecting for new clients, selling services to them, and maintaining and upselling to existing clients

Proicient in Microsoft Oce, PowerPoint, and CRM tools like HubSpot

Valid driver’s license with a clean driving record

Preferred Qualifications

BA/BS degree

Three years of experience in media sales, account management, or media buying

Proven track record of success in digital and radio sales within a local media environment

#J-18808-Ljbffr