WRG Marketing Manager

As the Marketing Manager, you will lead the development and execution of strategic marketing plans to enhance brand awareness, attract and retain customers, and boost company revenue. Your role is critical in implementing innovative marketing strategies and driving business development efforts to achieve our organizational goals.

WRG Culture
As a team member of The Water Restoration Group, you are expected to understand and support the mission statement of the company and practice our GREAT values every day. These values include greeting and smiling; showing respect with name recognition and eye contact; accepting the empowerment to exceed everyone's expectations and showing enthusiasm for your position and duties; being accountable to show a positive attitude and accountable for your actions; and being trustworthy in your duties and transparent in everything you do. These are our GREAT values and part of your work practices and expected as part of your daily activities while working at WRG.

Duties and Essential Functions
Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions.

Strategic Marketing and Campaign Execution

Develop and deploy impactful marketing campaigns from concept through to execution, leveraging traditional marketing, SEO, digital ads, email marketing, social media, events, seminars, PR, and brand media management.

Compose, edit, and post engaging online content on the company’s website and manage social media accounts across platforms like Facebook, Instagram, and LinkedIn.

Measure, analyze, and report on the performance of all marketing campaigns, gaining insights to refine strategies and achieve marketing goals.

Brand Management

Lead the creation of marketing materials, including point-of-sale materials, packaging, and literature for exhibitions, trade shows, and corporate events.

Own and guide the marketing calendar, ensuring timely and effective execution of marketing strategies and campaigns.

Direct the entire brand management process, enhancing brand visibility and consistency across all markets and media.

Content Strategy and Execution

Develop a comprehensive content strategy aligned with short-term and long-term marketing goals, collaborating closely with the Sales Manager to ensure cohesion.

Oversee and produce content for various platforms, ensuring alignment with brand voice and marketing targets.

Manage SEO strategies and Google AdWords campaigns to enhance online presence and drive website traffic.

Market Research

Conduct in-depth market research to gather insights on customer preferences and market trends. Stay updated with competitors' strategies and industry advancements to ensure our marketing strategies are competitive and innovative.

Monthly, Weekly, and Daily Tasks

Monthly: Schedule social media posts, analyze marketing data, and prepare detailed marketing reports.

Weekly: Monitor ongoing campaigns, engage with social media audiences, plan upcoming content, and perform competitor analysis.

Daily: Create content for multiple channels, manage email marketing initiatives, ensure website content is current, and conduct continuous market research.

Additional Responsibilities

Design and produce flyers, social media posts, and marketing materials using tools like Adobe and Canva.

Coordinate company newsletters, gathering content and managing distribution.

Support onsite production by capturing photos and videos for marketing use.

Must be proactive, self‑directed, and highly motivated.

Ability to make timely and effective decisions.

Ability to analyze processes and resolve problems.

Ability to maintain flexibility and creativity in a variety of situations.

Ability to maintain confidentiality.

Ability to effectively communicate with a diverse workforce.

Supervisory Responsibility
This position does not have supervisory responsibilities.

The job operates in a professional office environment and will include off‑site location visits and some outdoor exposure when visiting clients. Moderate noise level. This role routinely uses standard office equipment.

Physical Demands
The physical demands described here represent those that must be met by an employee to successfully perform the essential functions of this job.

While performing the duties of this job, the employee is regularly required to talk and hear. The employee frequently is required to stand; walk; use hands to finger, handle, or feel; and reach with hands and arms. The employee will be required to lift objects up to 50 lbs.

Position Type and Hours of Work
This is a full‑time position. Employees are sometimes required to work for extended periods of time, being flexible in the hours which could include weekends.

Required Education and Experience

Preferred fields of study include Marketing and Business Administration.

2+ years of related professional experience in marketing roles, including hands‑on experience in developing and executing marketing strategies, campaign management, and possibly team leadership.

Additional training or certifications in marketing disciplines such as digital marketing, content strategy, SEO, and analytics can be highly beneficial.

Strategic Thinking: Ability to develop strategic marketing plans and insights into how they will drive business outcomes.

Analytical Proficiency: Skills in analyzing market data to inform marketing strategies and tactics.

Technical Skills: Familiarity with key marketing tools and platforms, including CRM software, Google Analytics, social media platforms, and digital advertising.

Must be proficient and have a good working understanding of the latest technologies, such as but not limited to Microsoft Office.

Excellent verbal and written communication skills, strong organizational and time management skills.

Excellent customer service and interpersonal skills; ability to relate to others.

Ability to multitask and work independently or with a team in a fast‑paced environment.

Ability to work under time constraints to meet goals.

Must be available for all emergency calls and have the ability to react and address all emergencies in a timely manner.

Must have a valid Florida driver’s license.

Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

WRG LLC is a drug‑free workplace.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Benefits

401(k) matching

Paid time off

Vision insurance

Compensation
Pay: $50,000 to $60,000/year

Employment Location
Miami, FL 33150 – Relocate before starting work (Required)

Required Skills

Oral and written communication – Intermediate

MS Excel – Intermediate

Leadership – Intermediate

Strong work ethic – Intermediate

Flexibility – Inspired to perform well when granted the ability to set your own schedule and goals

Goal completion – Inspired to perform well by the completion of tasks

Ability to make an impact – Inspired to perform well by the ability to contribute to the success of a project or the organization

Equal Opportunity Employer Statement
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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