Director of Ecommerce, DTC, FMCG

Director of Direct-to-Consumer E-Commerce

Salary starts at $170,000k

We’re seeking a performance-driven Director of E-Commerce to lead and expand our direct-to-consumer business across brand-owned websites. This role is perfect for a strategic operator with deep experience in fast-moving consumer goods (FMCG) — someone who thrives in a fast-paced, product-driven environment and knows how to turn brand demand into measurable eCommerce growth.

You’ll own the DTC channel end to end — from site experience and merchandising to conversion optimization and retention — driving revenue exclusively through owned digital platforms , not third-party marketplaces like Amazon.

Key Responsibilities

Lead and scale all aspects of the DTC eCommerce business for a growing FMCG brand, including site operations, merchandising, and digital marketing execution.

Drive conversion optimization , retention, and customer lifetime value through testing, analytics, and consumer insights.

Develop and manage the promotional calendar , seasonal campaigns, and new product launches.

Partner with marketing, creative, operations, and IT to deliver seamless customer experiences and backend efficiency.

Analyze sales performance, pricing, and competitor trends to inform strategy and improve profitability.

Manage agency partners and vendors supporting eCommerce initiatives and performance media.

Qualifications

8+ years of direct-to-consumer eCommerce experience, ideally within FMCG , beauty, wellness, or lifestyle brands.

3+ years in a leadership role overseeing DTC sales, digital strategy, or site operations.

Proven success scaling owned-site revenue and improving conversion metrics.

Advanced analytical and Excel skills, with the ability to interpret complex data into actionable insights.

Experienced in team management and cross-functional collaboration.

Familiarity with ERP, CRM, and marketing automation systems .

Why Join Us

Competitive compensation with performance-based growth potential

Paid vacation, holidays, and life insurance

A chance to shape the digital future of a high-growth consumer brand

Seniority Level
Director

Employment Type
Full-time

Job Function
Marketing

Industries
Internet Marketplace Platforms

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