Program Manager - B2B Digital and ABM Marketing

Program Manager - B2B and ABM Marketing

This role serves as a strategic Business Operations and Program Management lead within a digitally focused B2B marketing organization. The position is responsible for driving operational excellence, enabling scalable marketing execution, and supporting leadership decision-making through structured processes, data insights, and governance.
The individual will play a critical role in aligning cross-functional teams, optimizing workflows, and implementing AI-enabled solutions that enhance efficiency, improve visibility, and support Account-Based Marketing (ABM) initiatives across digital channels.
Key Responsibilities

Design, implement, and continuously improve scalable operational processes supporting marketing execution, resource planning, and performance tracking
Identify inefficiencies and lead initiatives to drive automation, standardization, and workflow optimization
Leverage AI tools to streamline operations, automate repetitive tasks, and enhance execution quality
Manage operational tools and systems, including collaboration, workflow tracking, and reporting platforms
Develop and maintain comprehensive documentation including playbooks, process guides, and training materials
Ensure end-to-end process clarity, consistency, and accessibility across teams
Core Skills

Strong expertise in digital marketing operations and customer journey orchestration
Advanced analytical and problem-solving capabilities with experience in KPI and performance tracking
Proficiency in tools such as Microsoft Teams, Excel, Power BI, SharePoint, and project management platforms (e.g., ClickUp, Asana, Smartsheet)
Experience implementing AI tools and automation within business or marketing workflows
Excellent stakeholder management, communication, and executive presentation skills
Ability to lead cross-functional initiatives and influence without direct authority
Strong understanding of marketing automation platforms and CRM systems (e.g., Marketo, HubSpot, Salesforce)
Candidate Requirements

Demonstrated experience in the technology industry and B2B marketing environments
Stable career progression with sustained tenure in prior roles
Ability to operate effectively in a fast-paced, matrixed organization
Strong executive presence with the ability to communicate and influence at senior levels
Customer-focused mindset with a commitment to delivering high-quality outcomes
Proven ability to balance strategic thinking with detailed execution
Assessment Process

One round of HSAs
Candidates are expected to present and articulate relevant prior experience in business operations, digital marketing, and program management
Performance Measurement

Performance will be evaluated based on:
Quality, timeliness, and business impact of deliverables
Effectiveness of operational processes and documentation
Clarity and value of executive communications and reporting
Improvement in stakeholder alignment and cross-team collaboration
Reduction in operational friction and increase in execution efficiency
Successful adoption of governance models and playbooks
Identification and implementation of automation and AI-driven improvements
Proactive risk management and decision support
Unique Selling Points

High-visibility role influencing large-scale digital marketing operations and strategy
Opportunity to shape and optimize a modern, connected marketing ecosystem
Direct collaboration with senior leadership and cross-functional stakeholders
Exposure to advanced AI-driven marketing operations and automation initiatives
Ability to establish scalable frameworks that drive long-term operational efficiency and business impact
Positioned at the intersection of digital marketing strategy, business operations, and emerging technologies