Principal Game Designer, RBKS AI

As a Principal Game Designer at RBKS AI (Ring, Blink, Key, Sidewalk), you will own the design vision for a new, innovative experience that brings AI-powered interactivity and engagement to Ring customers. Working alongside a focused team of product managers, engineers, and scientists, you will conceive and ship entirely new ways for customers to interact with their home security products — making the Ring app and devices easier, smarter, and more delightful to use every day.

We are looking for an entrepreneurial, inventive designer who thrives at the intersection of game design and AI-driven product experiences. You bring deep craft, high judgment, and the ability to inspire a cross-functional team around a bold creative vision. The ideal candidate is energized by ambiguity, passionate about designing for mass‑market audiences, and excited to apply game design thinking to real-world home security and safety contexts.

Key Job Responsibilities

Lead the definition, design, and delivery of innovative AI‑powered interactive experiences within the Ring app and connected device ecosystem

Design core engagement loops, onboarding journeys, and habit‑forming interaction patterns that make Ring products more intuitive and rewarding for everyday customers

Collaborate with applied science and engineering teams to integrate player‑facing AI features — personalization, adaptive content, and intelligent context‑aware interactions — into the product experience

Lead design sprints, prototype reviews, and rapid iteration cycles; use qualitative research and quantitative signals to validate and continuously refine experiences

Develop high‑quality design documentation — concept papers, systems designs, interaction flows, and feature specs — that serve as the source of truth for cross‑functional teams

Create buy‑in for the design vision both internally and with key partner organizations; champion the customer perspective across product, engineering, marketing, and operations

Anticipate bottlenecks, manage trade‑offs between customer experience and technical constraints, and keep complex initiatives on track

Proactively identify and resolve strategic or creative blockers that may impair the team’s ability to meet its vision, schedule, or quality goals

Mentor and elevate design craft across the team; help establish best practices for AI‑driven interactive design at Amazon

Basic Qualifications

10+ years of Games Industry (supporting title Development, Release, or Live Ops) experience

Experience in a broad range of software design approaches and common UX patterns

Experience owning and leading significant projects from concept to deployment

Experience in process design and documentation

Experience leading cross‑functional teams to establish strong partnerships with demonstrable results

Bachelor’s degree in a relevant field or equivalent work experience

Experience working directly with engineering and science teams on feature development and trade‑off decisions

Preferred Qualifications

Experience designing player‑facing AI features such as adaptive content, personalization engines, intelligent recommendations, or dynamic interaction systems

Experience working with applied science or machine learning teams to ship AI‑driven product features at scale

Experience in project management methodologies, business analysis, or process improvement

Passion for emergent technologies, home automation, and new paradigms in human‑computer interaction

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers.

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