Product Marketing Education Manager, NA GBM

Industry Education Manager, NA GBM

Location: New York
Employment Type: Regular
Job Code: A22907
Responsibilities

Drive product growth and adoption by developing strategic education roadmaps and educational content across all product levers (e.g. Brand, mid-funnel, performance, creative, etc)
Plan and leverage NA needs based on global TikTok Academy program roadmap
Partner cross-functionally with Product and PMC teams to shape strategic industry education briefs that support both new client acquisition and existing product adoption
Own measurement and reporting of efforts for NA Industry Education leveraging global reporting dashboards
Own end-to-end lead nurturing models for NA through TikTok Academy that accelerate new client acquisition and product growth
Collaborate with the Global Industry Education team to design, build and optimize learning experiences, learner engagement tactics, and program analysis for TikTok Academy
Assess and iterate on learner UX experience across existing learning paths and touchpoints
Lead the Quarterly Launch Window (QLW) program and GTM for NA in partnership with global PMC & IE and regional product org to drive product education awareness of quarterly launches and feature updates
Lead the US case study program across strategy, operations and content development – including identifying success stories, writing TT4B case study blogs, and/or video case studies (when applicable)
Qualifications

Minimum Qualifications:
5+ years of experience in product education strategy, content development, product marketing or client education roles
Proven experience building and executing educational roadmaps or learning programs that drive measurable business outcomes
Demonstrated ability to develop lead nurturing models or customer engagement campaigns
Strong analytical skills to measure program impact and iterate based on performance data
Strong cross-functional partnership skills, with experience collaborating with product marketing or product teams
Excellent written and verbal communication skills, with ability to translate complex product concepts into clear, actionable educational content
Preferred Qualifications:
Strong cross-functional project management skills with proven ability to keep XFN teams aligned, on task, and on timeline
Direct experience working with performance advertisers, agency partners, or SMB/mid-market client segments
Technical knowledge and hands-on experience with performance advertising solutions
Background in learning experience design, instructional design, or B2B education program management
Ability to lead cross-functional initiatives without direct authority
Experience working in fast-paced, high-growth technology environments